Education Quarterly Reviews
Published: 11 March 2021
Academist Perceptions on the Use of Web 2.0 Tools Through Maslow's Needs Hierarchy: A Case Study
Ezgi Pelin YILDIZ
Kafkas University, Turkey
Download Full-Text Pdf
Keywords: Maslow’s Needs Hierarchy, Web 2.0 Tools, Academist Perceptions, Case Study
The theory known as the ‘Maslow Hierarchy of Needs’, which was put forward by Abraham Maslow as a result of scientific studies, describes the basic requirements that guide human behaviour. In this hierarchical order, needs in five groups are physiological needs, safety needs, belonging and love needs, esteem needs and self-actualisation needs. Nowadays, it is not difficult to observe that human life has undergone a radical metamorphosis with digital transformation. With the cultural transformation triggered by digital technologies in the postmodern world, Maslow's theory has been transformed. In light of all this, in this study, based on Maslow's transforming hierarchy of needs pyramid, it is aimed to reveal academician perceptions about the use of Web 2.0 tools. The study was conducted with a case study, one of the qualitative research methods. A case study is an empirical research method used, where more than one source of evidence or data is available. The study group of the research consists of 20 academicians working in different departments of a government state university. Academist perceptions’ interview form for ‘Use of Web 2.0 tools through the needs hierarchy of Maslow, which was developed by the researcher as a data collection tool’, was used in the research. The relevant form consists of demographic and open-ended questions. As a result, it has been observed that the views obtained from academics generally meet Maslow's Digital Needs Pyramid.
Bridgman, T., Cummings, S. & Ballard, J. (2020). Who built Maslow’s pyramid? A history of the creation of management studies’ most famous symbol and its implications for management education. Academy of Management Learning & Education, 81–98. doi:10.5465/amle.2017.0351
Chawing, W., D. & Zinn, S. (2020). Use of Web 2.0 by students in the Faculty of Information Science and Communications at Mzuzu University, Malawi. South African Journal of Information Management, 1865–2078. doi: 10.4102/sajim.v18i1.694
Creswell, J. W. & Maietta, R. C. (2002). Qualitative research. In D. C. Miller & N. J. Salkind (Eds.), Handbook of research design & social.
Erdem, M., Kocadere, S. A. & Soylu, M. Y. (2017). Sosyal Ag Kullanim Nedenleri Maslow’un Ihtiyaclar Hiyerarsisiyle Aciklanabilir mi? Conference: 11. Uluslararasi Bilgisayar ve Ogretim Teknolojileri Sempozyumu (ICITS), Malatya, Turkey.
Guler, E. & Mutlu, M., E. (2013). Akademik personelin akademik sosyal aglari kullanim duzeyi: Anadolu Universitesi ornegi. Journal of Research in Education and Teaching, 2(2), 72–77.
Hodge, C. J., Zabriskie, R. B., Fellingham, G., Coyne, S., Lundberg, N. R., Padilla-Walker, L. M. & Day, R. D. (2012). The relationship between media in the home and family functioning in context of leisure. Journal of Leisure Research, 285–307.
Jeffrey, L. M., Kinshuk Atkins, C., Laurs, A., & Mann, S. (2006). e- Learning profiles: diversity in learning. Auckland, New Zealand: Massey University.
Kudug, H. (2011). Sosyal Ag Analizi Olcutlerinin Is Aglarina Uyarlanmasi (Master Thesis). Ege University, Institute of Science, Izmir, Turkey.
Laughey, D. (2010). Medya Calismaları: Teoriler ve Yaklasimlar (Ali Toprak, çev.). Istanbul, Turkey: Kalkedon Yayinlari.
Miguel, R. S., Javier, F., Gomez, R., Ariadna, L., Becerra, H. & Espinosa, M. (2020). Use of Instagram as a tool for debate and learning. 15th Iberian Conference on Information Systems and Technologies (CISTI) Information Systems and Technologies (CISTI), 2020 15th Iberian Conference on.
Patton, M. Q. (2015). Qualitative research & evaluation methods: integrating theory and practice (4th ed.). Thousand Oaks, CA: Sage.
Pereira, F. (2008). Maslow’s Hierarchy of needs and ICT: challenges of end-user adoption of digital life. 47th European Congress of FITCE, London, United Kingdom, September 23, 2008.
Ruff, L. & Frankie, J. (2019). Linkedin. London, UK: Product Marketing Lead.
Shahrawat, A. & Shahrawat, R. (2017). Application of Maslow’s hierarchy of needs in a historical context: case studies of four prominent figures. Psychology, 8, 939–954. doi:10.4236/psych.2017.87061
Quick, D. & Choo, K. K. (2014). Impacts of increasing volume of digital forensic data: a survey and future research Challenges. Digital Investigation, 11(4). doi:10.1016/j.diin.2014.09.002
Tasci, B. & Ekiz, S. (2018). ‘Serbest Zaman Aktivitesi Olarak Sosyal Medya Bagimliligi’ (pp. 224–235). 2. Uluslararası Iletisimde Yeni Yonelimler Konferansi: Eglence ve Urun Yerleştirme. Retrieved from
Torres, J., Luna, U. G., Arciniegas, A. M. & Faggioni, V. S. (2020). Collaborative and active learning through Web 2.0 tools applied in higher education. Revista de Comunicación Vivat Academia, 117(1), 116–121. doi:10.15178/va.2011.117E.116-121
Unur, E. (2016). Geleneksel Medya’nın Sosyal Medyayi Nasil Kullandigina Iliskin bir Inceleme: Dizilerin Twitter Kullanımı. Turkiye Sosyal Arastırmalar Dergisi, 20(1), 153–170. doi:10.20296/tsad.24436.
Vivas, G. & Valencia, M. (2020). Web tools 2.0 and its influence on academic performance in collaborative learning environments: an empirical study. 2020 15th Iberian Conference on Information Systems and Technologies (CISTI) Information Systems and Technologies (CISTI), 2020 15th Iberian Conference on. 1–4 Jun, 2020.
Yagbasan, M. & Sener, Y. (2019). Ihtiyaclar Hiyerarsisi Ekseninde Cevrimici Sanal Oyunlarin demografik Degiskenler Acisindan Karsilastirmali Analizi. Karadeniz Iletisim Arastirmalari Dergisi, 2, 138–160. Retrieved from
Yayli, A., Ozturk, A. & Alabay, M. N. (2013). A research to determine Turkish Academician’s level of Internet use. Gazi University Journal of Commerce and Tourism Education Faculty, 2, 259–277.