Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Education Quarterly Reviews

ISSN 2621-5799

asia institute of research, journal of education, education journal, education quarterly reviews, education publication, education call for papers
asia institute of research, journal of education, education journal, education quarterly reviews, education publication, education call for papers
asia institute of research, journal of education, education journal, education quarterly reviews, education publication, education call for papers
asia institute of research, journal of education, education journal, education quarterly reviews, education publication, education call for papers
crossref
doi
open access

Published: 29 April 2021

Higher Education Color Design Based on Organizational Vision

Triyatni Martosenjoyo

Hasanuddin University, Indonesia

asia institute of research, journal of education, education journal, education quarterly reviews, education publication, education call for papers
pdf download

Download Full-Text Pdf

doi

10.31014/aior.1993.04.02.216

Pages: 274-286

Keywords: Vision, Color, Higher Education

Abstract

The vision of higher education organizations is needed to show the goals and how the higher education organizations work. With a vision, the activities of organizational members can be moved, directed and controlled to achieve organizational goals. In addition to being disseminated to members of the organization, the vision must also be introduced to stakeholders and the wider community as a way to create an institutional branding. One of the ways that a vision can be remembered easily is to use color symbols of the institution strategic elements. This article discusses how to design color concepts based on organizational vision and apply them to architectural elements of buildings. Vision always changes over time. On the other hand, buildings have a relatively longer life. The architect's task is to align the design age of higher education architecture so that it is always in line with its vision. Research location at Unhas Tamalanrea Campus Makassar with consideration of the level of organizational complexity. The research method uses a constructive paradigm. Data collection was carried out using the review of institutional documents, in-depth interviews, FGD, and transactional dialogue with the academic community. This research is conducted since the preparation of the Unhas Strategic Plan’s 2006-2010, 2011-2015, and 2016-2020. The results of the discussion are in the form of a concept recommendation for the vision color of the institution.

References

  1. Adler, N. J., & Gundersen, A. (2008). International Dimensions of Organizational Behavior. Mason, OH, USA: Thomson Learning, Inc.

  2. Allred, S. R., & Flombaum, J. I. (2014, November). Relating Color Working Memory and Color Perception. Trends in Cognitive Science, 18(11).

  3. Balaji, M., Roy, S. K., Sadeque, & Saalem. (2016, August). Antecedents and Consequences of University Brand Identification. Journal of Business Research, 69(8), 3023-3032.

  4. Birren, F. (1961). Color Psychology and Color Therapy: A Factual Study of The Influence of Color on Human Life. New York: McGraw-Hill.

  5. Burchett, K. E. (2002). Color Harmony. Color Research and Application, 27(1).

  6. Buyung, I. (2014). Konsisten dan Visioner. In Abubakar, D (Eds.), Prof. Dr. H. Achmad Amiruddin – Untold Stories (pp. 224-230). Makassar: Penerbit Identitas Unhas.

  7. Cassandra, K. (2019, September 12). How People Perceive Color Around the World. Dipetik March 1, 2021. Retrived from Modus: https://modus.medium.com/how-people-perceive-color-around-the-world-8d20dc0b32fa

  8. Dzulkifli, M. A., & Mustafar, M. F. (2013, March). The Influence of Colour on Memory Performance: A Review . The Malaysian Journal of Medical Sciences, 20(2), 3-9.

  9. Eastlake, C. L. (1840). Goethe’s Theory of Colors. London: John Murray, Albe Marle Street.

  10. Halide. (2014). Konseptor Futuristik. In Abubakar, D (Ed.), Prof. Dr. H. Achmad Amiruddin – Untold Stories (pp. 154-159). Makassar: Penerbit Identitas Unhas.

  11. Hutchings, J. B. (2002). Color in Anthropology and Folklore. In Nassau, K (Eds.), Color For Science, Art and Technology (pp. 195-208). Amsterdam: Elsevier Science BV.

  12. Itten, J., & Birren, F. (1970). The Elements of Color. A Treatise on the Color System of Johannes Itten Based on His Book The Art of Color. New York: John Wiley & Sons Inc.

  13. Kantabutra, S., & Avery, G. C. (2010, January 5). The Power of Vision: Statements That Resonate. Journal of Business Strategy, 31(1), 37-45.

  14. Kargere, A. (1979). Color and Personality. York Bench, Maine: Red Wheel/Weiser LLC.

  15. Kuehni, R. G. (2005). An Introduction to Practice and Principles Second Edtion.New York: A John Wiley & Sons Inc.

  16. Kuhbandner, C., Spitzer, B., Lichtenfeld, S., & Pekrun, R. (2015, March 3). Differential Binding of Colors to Objects In Memory: Red and Yellow Stick Better Than Blue and Green. Frontiers in Psychology, 6(6), 1-11.

  17. Kurt, S., & Osueke, K. K. (2014, February). The Effects of Color on the Moods of College Students. Sage Open, 1-12.

  18. Lembaga Penelitian dan Pengabdian Masyarakat Universitas Hasanuddin. (2020). Rencana Strategi Peneltian Unhas 2020-2024. Makassar: Universitas Hasanuddin.

  19. Morton, J. (2021). Substantial Research Shows Why Color Matters and How Color Plays A Pivotal Role in All Our Visual Experiences. March 2, 2021. Retrived from COLORCOM: https://www.colorcom.com/research/why-color-matters

  20. Olkkonen, M., & Alfred, S. R. (2014, January 27). Short-Term Memory Affects Color Perception in Context. Plos One, 9(1), e86488

  21. Phillips, B. J., McQuarrie, E. F., & Griffin, G. W. (2014, March 3). How Visual Brand Identity Shapes Consumer Response. Psychology and Marketing, 31(3).

  22. Scott, D. C., Jaffe, D. T., & Tobe, G. R. (1993). Organizational Vision, Values and Mission. San Francisco: Crisp Publications, Inc.

  23. Shie, J., Zhang, C., & Jiang, F. (2015, Pebruary). Does Red Undermine Individuals’ Intellectual Performance? A Test in China. International Journal of Psychology , 50(1), 81-84.

  24. Slibirite, L., & Skeryte, I. (2014, November 26). What We Know About Consumers’ Color Perception. Procedia - Social and Behavioral Sciences, 156, 468-472.

  25. Sugarman, J. (2015). Your Memory of Colors Isn't As Good As You Think It Is . Dipetik March 31, 2021, Retrived from John Hopkins Magazine: https://hub.jhu.edu/magazine/2015/fall/visual-thinking-color-memory/

  26. Thoms, P. (2004). Driven by Time: Time Orientation and Leadership. Westport, CT, USA: Praeger Publishers.

  27. Tresidder, J. (2006). Simbols and Their Meanings. New York: Barnes & Noble.

  28. Valdez, P., & Mehrabian, A. (1994). Effects of Color on Emotions. Journal of Experimental Psychology: General, 123(4), 394-409.

  29. Wikipedia. (2021, March 31). Academy. (Wikipedia, Produser) Retrived from Wikipedia: https://en.wikipedia.org/wiki/Academy

  30. Witzel, C., & Hansen, T. (2015). Memory Effects on Color Perception. In Elliot, A. J., Fairchild, M. D. & Franklin, A (Eds.), Handbook of Color Psychology(pp. 641-659). Cambridge: Cambridge University Press.