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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

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ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
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Published: 06 June 2022

Adaptation Level of Small Enterprises to the Covid-19 Pandemic in Lebak Regency, Banten Province, Indonesia

Suherna, Gugun Gunawan

University of Sultan Ageng Tirtayasa, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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doi

10.31014/aior.1992.05.02.423

Pages: 172-180

Keywords: Adaptation, Covid-19, Sustainability, Pandemic, Small Enterprise

Abstract

The Covid-19 pandemic required changes in the norms of life that communities have long embraced. The government of Indonesia also pursued intervention to limit social interaction. As a result, small entrepreneurs have suffered a significant slump in turnover and lost customers or business partners. They have to be adaptive to the Covid-19 pandemic to sustain their business. This article described the adaptation of small entrepreneurs in Lebak Regency, Banten Province, Indonesia to the Covid-19 pandemic. This study was survey research. Data were analyzed using the Chi-square test. The study showed that gender, access to the information, and business capital of the small enterprise owner had a relationship to their capacity to adapt to the Covid-19 pandemic which is related to their level of adaptation. This finding emphasizes the importance of broadening the access of small business owners to the required resources to adapt to the Covid-19 pandemic.

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