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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

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asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
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Published: 10 June 2022

Application of Theory of Planned Behavior (TPB) in Cryptocurrency Investment Prediction: A Literature Review

Muazila Norisnita, Fibria Indriati

University of Indonesia, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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doi

10.31014/aior.1992.05.02.424

Pages: 181-188

Keywords: Theory of Planned Behavior (TPB), Cryptocurrency, Investment

Abstract

This study aims to identify the application of Theory of Planned Behavior to predict people's intentions to invest in cryptocurrencies. Theory of Planned Behavior remains the most prominent theory in behavioral research to predict one’s intention or behavior. This research selected and reviewed articles related to the application of Theory of Planned Behavior. Data was collected from journals, papers, books, and websites related to the theory of planned behavior (TPB) and cryptocurrency. This study revealed that Theory of Planned Behavior is valid and reliable to measure cryptocurrency investment intention. Self-efficacy was used to as a proxy for perceived of behavioral control. This study can be used to develop responsive strategies.

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