Economics and Business
ISSN 2775-9237 (Online)
Published: 22 September 2022
Bibliometric Analysis: Consumers Interest in E-Commerce using VOSviewer
Prawita Megatama, Nuryakin, Retno Widowati, Siti Dyah Handayani
Universitas Muhammadiyah Yogyakarta, Indonesia
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Keywords: Scopus, VOSviewer, Bibliometric Analysis, Consumer Interest, E-commerce
Purpose: The focus of this research is to evaluate the trend of consumer interest in e-commerce in the last 10 years using data accessed from the Scopus online database. Design/methodology/approach: This study measures bibliometric analysis of 17,988 articles from 366 journals during 2013-2022. Findings: The findings show that the trend of publications about consumer interest continues to increase. The most cited article is Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com with 150 citations. The country with the highest number of publications is China with 90 publications with 732 citations. Research limitations/implications: This study has limitations on the database which is only sourced from the Scopus database. Originality/value: This study makes the most influential contribution and impacts to research on emerging consumer interests in various fields, including leading researchers and their country of origin.
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