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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

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asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
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Published: 22 September 2022

Bibliometric Analysis: Consumers Interest in E-Commerce using VOSviewer

Prawita Megatama, Nuryakin, Retno Widowati, Siti Dyah Handayani

Universitas Muhammadiyah Yogyakarta, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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doi

10.31014/aior.1992.05.03.449

Pages: 218-228

Keywords: Scopus, VOSviewer, Bibliometric Analysis, Consumer Interest, E-commerce

Abstract

Purpose: The focus of this research is to evaluate the trend of consumer interest in e-commerce in the last 10 years using data accessed from the Scopus online database. Design/methodology/approach: This study measures bibliometric analysis of 17,988 articles from 366 journals during 2013-2022. Findings: The findings show that the trend of publications about consumer interest continues to increase. The most cited article is Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com with 150 citations. The country with the highest number of publications is China with 90 publications with 732 citations. Research limitations/implications: This study has limitations on the database which is only sourced from the Scopus database. Originality/value: This study makes the most influential contribution and impacts to research on emerging consumer interests in various fields, including leading researchers and their country of origin.

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