Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
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Published: 15 March 2019

Identifying Future Brand Ambassadors in The National Basketball Association (NBA) for Predicting Future NBA Superstars for Superior Marketing

Pratik V. Sawant, Nikita S. Upadhyaya, Paul D. Berger

Bentley University, USA

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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doi

10.31014/aior.1992.02.01.73

Abstract

This paper seeks to determine which factors/variables are useful to predict the salary of a National Basketball Association (NBA) player. Our goal is motivated by the presumed connection between a player’s salary and how well he is known nationally and perhaps internationally, and the connection between how well a player is known and his value as a brand ambassador/spokesperson for selected brands. We use stepwise regression as the key statistical tool for our analyses.

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