Journal of Economics and Business
ISSN 2615-3726 (Online)
ISSN 2621-5667 (Print)
Published: 15 March 2019
Identifying Future Brand Ambassadors in The National Basketball Association (NBA) for Predicting Future NBA Superstars for Superior Marketing
Pratik V. Sawant, Nikita S. Upadhyaya, Paul D. Berger
Bentley University, USA
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This paper seeks to determine which factors/variables are useful to predict the salary of a National Basketball Association (NBA) player. Our goal is motivated by the presumed connection between a player’s salary and how well he is known nationally and perhaps internationally, and the connection between how well a player is known and his value as a brand ambassador/spokesperson for selected brands. We use stepwise regression as the key statistical tool for our analyses.
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