Shopping Life Style and Fashion Involvement on Buying Interest of Fashion Product with Motivation as Intervening Variable in the High Income Community of Siulak Mukai

Journal of Economics and Business

ISSN 2615-3726 (Online)

ISSN 2621-5667 (Print)

Published: 29 January 2019

Shopping Life Style and Fashion Involvement on Buying Interest of Fashion Product with Motivation as Intervening Variable in the High Income Community of Siulak Mukai

Kurniati Karim, Anggil Nopra Lova, Indra Budaya, Poni Yanita, Mauledy Ahmad

STIE Sakti Alam Kerinci, Indonesia

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10.31014/aior.1992.02.01.62

Abstract

This study was aimed to know and explain how the influence of shopping lifestyle and fashion involvement to buying interest through motivation as an intervening variable. This research is quantitative. The sampling method used was purposive sampling with research instruments of questionnaires distributed to respondents by chance who has a high income in Siulak Mukai society. The results showed that both shopping lifestyle and fashion involvement have positive effects on motivation and buying interest, and indirectly also have significant positive influence between shopping lifestyle and fashion involvement to buying interest through motivation as intervening variable based on the testing result of structural equation model (SEM) with AMOS 21.

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