Journal of Economics and Business

ISSN 2615-3726 (Online)

ISSN 2621-5667 (Print)

Published: 09 September 2019

Sociological Impact of Advertisements on Saudi Arabian Consumers

Mohammad Naquibur Rahman, Sabahat Naaz

Umm Al Qura University (Saudi Arabia), L.N.Mishra Institute of social science (India)

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10.31014/aior.1992.02.03.134

Pages: 874-882

Keywords: Impact of Advertisement, Consumer Buying Behavior, Saudi Consumers, Consumer Awareness

Abstract

The impact of advertisement can be seen very clearly in various ways on Saudi consumers in the Kingdom. The purpose of this article is to investigate the impact of modern advertisement on Saudi consumers and how it influences the purchase behavior of consumers. This research article outlines the challenges and given rise to the new business economic order giving a boost to the sale and purchase in the indigenous market as internet, and mobile facilities are available. Furthermore, this research paper highlighted that a new global culture with a new socio-economic setup has cropped up with set up of preference and options that could cater to global taste requirement and outlook.

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