Journal of Economics and Business

ISSN 2615-3726 (Online)

ISSN 2621-5667 (Print)

Published: 09 October 2020

To Examine the Factors Influencing Tourist Intention to Revisit to the Maldives with the Use of Social Media Marketing as the Moderating Influence

Rana Ahmed Hameed

Mantissa College, Malaysia

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10.31014/aior.1992.03.04.279

Pages: 1259-1279

Keywords: Business, Impacts, Influence, Revisit, Social Media, Tourism

Abstract

This paper presents a study on “to examine the factors influencing tourist intention to revisit to the Maldives with the use of social media marketing as the moderating influence.” This research will be examining tourist’s intention to revisit towards Maldives and what is the moderating influence by social media marketing. There are four main research objectives set out to achieve they are to determine the influence of social media as a marketing factor on the tourism industry, to examine the factors influencing tourist revisit intention, to examine the influence of social media on marketing and to determine the influence of novelty, adventure, social contact, relax and escape on tourist’s intention to revisit. The aim of the study is to improve and give a better recommendation to the main industry in Maldives, which is tourism. As it is the main reason for tourist visit can be put under the five individual variables as novelty, adventure, social contact, escape and then relax. The methodology used in this paper is quantitative and hence a survey approach was acquired.

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