top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
open access

Published: 28 May 2024

Intellectual Property Commercialization in the Creative Industry: An Integrative Literature Review

Reswari Mawardwita, Reza Ashari Nasution

Bandung Institute of Technology, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

Download Full-Text Pdf



Pages: 151-164

Keywords: Creative Industry, Creativity, Intellectual Property, Commercialization, Literature Review


This study aims to develop a comprehensive understanding of intellectual property (IP) commercialization in the creative industry, highlighting its essential role in the growth of the sector. 16 relevant articles were analyzed, resulting in the development of a four-phase model of IP commercialization: ideation, development, creation, and commercialization. These phases are combined with the concept of creativity-based innovation specific to the creative industry to form an integrative framework. Each phase emphasizes the interaction between divergent thinking and sequential processes in the commercialization journey while highlighting the central role of creativity at each stage. The findings of this study contribute to the academic discourse and provide practical guidance for practitioners, policymakers, and stakeholders in developing IP commercialization strategies in the creative industry.


  1. Ahmed, P. K., & Sehepherd, C. D. (2012). Innovation Management: Context, Strategies, Systems And Processes. Pearson Higher Ed.

  2. Alexandri, M. B., Sam’, N. A., & Raharja, un J. (2020). Development strategy of Bandung creative city through the performance improvement of creative industries. International Journal of Business and Globalisation, 24(4), 560.

  3. AlGhamdi, M. S., & Durugbo, C. M. (2021). Strategies for managing intellectual property value: A systematic review. World Patent Information, 67, 1–13.

  4. Bélanger, S., Veilleux, S., & Tremblay, M. (2016). A conceptual framework on the role of creativity in sustaining continuous innovation in new product development. International Journal of Product Development, 21(2/3), 190–211.

  5. Bellido, J., & Bowrey, K. (2018). Disney in Spain (1930–1935). Business History, 60(8), 1277–1307.

  6. Boğa, S., & Topcu, M. (2020). Creative Economy: A Literature Review on Relational Dimensions, Challanges, and Policy Implications. ECONOMICS, 8(2), 149–169.

  7. Boudreau, K. J., Jeppesen, L. B., & Miric, M. (2022). Profiting from digital innovation: Patents, copyright and performance. Research Policy, 51(5), 104477.

  8. Buoye, A., De Keyser, A., Gong, Z., & Lao, N. (2020). Intellectual property extensions in entertainment services: Marvel and DC comics. Journal of Services Marketing, 34(2), 239–251.

  9. Carvalho, L., & Cruz, S. C. S. (2017). Creative industries in Brazil: on the measurement of their size and relative importance. Creative Industries Journal, 10(3), 238–257.

  10. Chandra, G. R., & Liaqat, I. A. (2019). Commercialization of Intellectual Property; an Insight for Technocrats. 2019 International Conference on Automation, Computational and Technology Management (ICACTM), 373–378.

  11. Chiwuta, L. (2020). Using Intellectual Property Assets to Grow Institutional Revenue. ARIPO MAGAZINE, September.

  12. Damij, N., Hafner, A., & Modic, D. (2022). Activity-to-Skills Framework in the Intellectual Property Big Data Era. IEEE Transactions on Engineering Management, 1–15.

  13. Deckert, C. (2017). Tensions in Corporate Creativity. International Journal of Multidisciplinarity in Business and Science, 3(4), 25–30.

  14. Deshpande, N. A., & Nagendra, A. (2020). An ISM-based framework of variables affecting transactions in the online patent marketplace. International Journal of Technology Marketing, 14(1), 69.

  15. Duxbury, T. (2012). Creativity: Linking Theory and Practice for Entrepreneurs. Technology Innovation Management Review, 2(8), 10–15.


  17. Erickson, K. (2018). Can creative firms thrive without copyright? Value generation and capture from private-collective innovation. Business Horizons, 61(5), 699–709.

  18. Foord, J. (2009). Strategies for creative industries: an international review. Creative Industries Journal, 1(2), 91–113.

  19. Gerosa, A. (2022). The hidden roots of the creative economy: a critical history of the concept along the twentieth century. International Journal of Cultural Policy, 28(2), 131–144.

  20. Global Licensing Group. (2023). The World’s Largest Licensing Trade Show.

  21. González, J. A., & Molina, J. S. (2022). CREATIVE INDUSTRY ECOSYSTEM ON THE COLOMBIAN-VENEZUELAN BORDER. Journal of Language and Linguistic Studies, 18(3), 335–343.

  22. Granados, C., Bernardo, M., & Pareja, M. (2017). How do creative industries innovate? A model proposal. Creative Industries Journal, 10(3), 211–225.

  23. Grimaldi, M., Greco, M., & Cricelli, L. (2021). A framework of intellectual property protection strategies and open innovation. Journal of Business Research, 123, 156–164.

  24. Hayter, C. S., & Link, A. N. (2022). From discovery to commercialization: accretive intellectual property strategies among small, knowledge-based firms. Small Business Economics, 58(3), 1367–1377.

  25. Holgersson, M., & Santen, S. (2018). The Business of Intellectual Property: A Literature Review of IP Management Research. Stockholm Intellectual Property Law Review, 1, 44–63.

  26. Howkins, J. (2013). The Creative Economy: How People Make Money from Ideas (2nd ed.). Penguin Books Limited.

  27. Jatmiko, B., Handayani, S. D., Udin, U., Suryandani, E., Kusumawati, R., Laras, T., & Raharti, R. (2022). Key-Factor Strategy of Creative Industry in Distribution Channel: A SWOT Analysis Method. International Journal of Sustainable Development and Planning, 17(6), 1895–1904.

  28. Koch, F., Hoellen, M., Konrad, E. D., & Kock, A. (2023). Innovation in the creative industries: Linking the founder’s creative and business orientation to innovation outcomes. Creativity and Innovation Management, 32(2), 281–297.

  29. Kodynetz, А. O., & Maidanyk, L. R. (2019). Commercialization of Intellectual Property Rights as Foundation for Innovation. Science and Innovation, 15(4), 81–92.

  30. Kruachottikul, P., Dumrongvute, P., Tea-makorn, P., Kittikowit, S., & Amrapala, A. (2023). New product development process and case studies for deep-tech academic research to commercialization. Journal of Innovation and Entrepreneurship, 12(1), 48.

  31. Kusmintarti, A., Ismanu, S., Rohadi, E., Anshori, M. A., & Putri, R. I. (2022). Management of Research Results and Intellectual Property Commercialization. Academic Journal of Interdisciplinary Studies, 11(3), 391.


  33. Lin, S., Piercy, N., & Campbell, C. (2013). Beyond the make-or-buy dichotomy: outsourcing creativity in the fashion sector. Production Planning & Control, 24(4–5), 294–307.

  34. Loots, E., & van Bennekom, S. (2022). Entrepreneurial firm growth in creative industries: fitting in … and standing out! Creative Industries Journal, 1–23.

  35. Mareta, J. (2022). Creative Economy Product Brand Registration for Economic Improvement in West Java. In Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) (pp. 16–25). Atlantis Press SARL.

  36. Mashalah, H. Al, Hassini, E., Gunasekaran, A., & Bhatt (Mishra), D. (2022). The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework. Transportation Research Part E: Logistics and Transportation Review, 165, 102837.

  37. Maslak, M., & Pererva, P. (2023). Formation of economic and legal measures for the development of the market of intellectual property objects. Eastern-European Journal of Enterprise Technologies, 1(13 (121)), 113–124.

  38. Matulionyte, R., Paton, E., McIntyre, P., & Gleadhill, D. (2017). The system of book creation: intellectual property and the self-publishing sector of the creative industries. Creative Industries Journal, 10(3), 191–210.

  39. Mayasari, Y., & Chandra, T. (2020). Social capital for knowledge management system of the creative industry. Journal of Enterprising Communities: People and Places in the Global Economy, 14(4), 481–494.

  40. Mazilu, S., Incaltarau, C., & Kourtit, K. (2020). The Creative Economy Through the Lens of Urban Resilience. An Analysis of Romanian Cities. Transylvanian Review of Administrative Sciences, 59 E, 77–103.

  41. McManus, J. P. (2012). Intellectual Property: From Creation to Commercialisation. OAK TREE PRESS.

  42. Mets, T., Kelli, A., Mets, A., & Tiimann, T. (2016). From patent counting towards the system of IP strategic indicators. Engineering Economics, 27(3).

  43. Oduro, S. (2019). Examining open innovation practices in low-tech SMEs: insights from an emerging market. Journal of Science and Technology Policy Management, 10(3), 509–532.

  44. Park, H. W., & Kang, J. (2015). The internal attributes of technology as determinants of economic valuation of technology. International Journal of Technology Management, 69(2), 166.

  45. Pererva, P., & Maslak, M. (2022). Commercialization of intellectual property objects in industrial enterprises. Problems and Perspectives in Management, 20(3), 465–477.

  46. Permatasari, A., Dhewanto, W., & Dellyana, D. (2021). A PROPOSED MODEL OF VALUE CO-CREATION THROUGH MULTI-STAKEHOLDER COLLABORATION IN DOMESTIC PRODUCT DEVELOPMENT. Business: Theory and Practice, 22(2), 414–425.

  47. Pinho, M. L. C. de A., & Pinho, C. R. de A. (2019). Lottie dottie chicken goes international: How the Brazilian creative industry expands internationally via licensing. Rutgers Business Review, 4(1), 10–30.

  48. Rassanjani, S., Herizal, H., Mukhrijal, M., Alqarni, W., & Usman, B. (2021). Managing creativity and innovation in the 4th industrial revolution: Learning from giants. Journal of Innovation in Business and Economics, 5(01), 15–22.

  49. Ravi, R., & Janodia, M. D. (2022). Assessment of awareness on IPR activities among Indian academics – a cross-sectional study. Journal of Science and Technology Policy Management.

  50. Rotolo, D., Camerani, R., Grassano, N., & Martin, B. R. (2022). Why do firms publish? A systematic literature review and a conceptual framework. Research Policy, 51(10), 104606.

  51. Salder, J. (2021). The creative business: enterprise development in the arts-based creative industries. Creative Industries Journal, 14(1), 63–80.

  52. Sattar, S. M. R. U., Akeredolu, O., Bogren, M., Erlandsson, K., & Borneskog, C. (2023). Facilitators influencing midwives to leadership positions in policy, education and practice: A systematic integrative literature review. Sexual & Reproductive Healthcare, 38, 100917.

  53. Shatkovskaya, T. V., Epifanova, T. V., Pozdnishov, A. N., & Fedorenko, N. V. (2018). Legal Standards of Free Utilization of Intellectual Property in the Sphere of Digital Economy. EUROPEAN RESEARCH STUDIES JOURNAL, XXI(Special Issue 1), 25–33.

  54. Spieth, P., Breitenmoser, P., & Röth, T. (2023). Business model innovation: Integrative review, framework, and agenda for future innovation management research. Journal of Product Innovation Management.

  55. Tang, M., & Werner, C. H. (2017). Handbook of the Management of Creativity and Innovation. WORLD SCIENTIFIC.

  56. Tsybulev, P. N. (2014). Commercialization of Intellectual Property by Universities and Research Institutes: the U.S. Experience and Possibilities for Its Use within Ukraine. Science and Innovation, 10(3), 45–54.

  57. Turgel, I. D., Derbeneva, V. V., Baskakova, I. V., & Chukavina, K. V. (2022). Theoretical approaches to identifying creative industries. R-Economy, 8(4), 310–326.

  58. Turnbull, D., Chugh, R., & Luck, J. (2023). Systematic-narrative hybrid literature review: A strategy for integrating a concise methodology into a manuscript. Social Sciences & Humanities Open, 7(1), 100381.

  59. Vimalnath, P., Tietze, F., Jain, A., Gurtoo, A., Eppinger, E., & Elsen, M. (2022). Intellectual property strategies for green innovations - An analysis of the European Inventor Awards. Journal of Cleaner Production, 377, 134325.

  60. Whittemore, R., & Knafl, K. (2005). The integrative review: updated methodology. Journal of Advanced Nursing, 52(5), 546–553.

  61. WIPO. (2023a). Inside WIPO.

  62. WIPO. (2023b). What is Intellectual Property?

bottom of page