Implementation of Creative Economy Digital Transformation at Mandalika Lombok Super Priority Tourism Destination
top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
crossref
doi
open access

Published: 17 December 2022

Implementation of Creative Economy Digital Transformation at Mandalika Lombok Super Priority Tourism Destination

Prayudi, Kartika Ayu Ardhanariswari, Virginia Ayu Sagita, Ninik Probosari, Sri Luna Murdianingrum, Arie Wijayani, Diah Susilowati

Universitas Pembangunan Nasional "Veteran" Yogyakarta (Indonesia), Universitas Bumigora Mataram (Indonesia)

journal of social and political sciences
pdf download

Download Full-Text Pdf

doi

10.31014/aior.1991.05.04.384

Pages: 118-125

Keywords: Digital Transformation, Super-Priority Tourism Destinations, Mandalika, Creative Economy

Abstract

The Mandalika Super Priority Tourism Destination (SPTD) on Lombok Island has recently become one of the most popular tourist destinations in the media. Its beautiful charm makes Mandalika a critical tourist destination and makes Mandalika attractive to domestic and foreign tourists. Creative economy growth in Lombok is swift, but few are digitally transformed. Therefore, the application of digital transformation is a concern in this research, especially in Mandalika. The theory in this research is the Reasonable Digital Transformation Model. This study uses qualitative research methods, data collection using in-depth interviews, and observation. The informants in this study were creative economy actors randomly selected with the criteria that they had used a digital platform for their business but not optimally. The result of this research is that the creative economy has implemented digital transformation in the Super Priority Tourism Destination area in Mandalika, Lombok, West Nusa Tenggara. The reasons for the digital transformation of the creative economy include changes in consumer behavior, the very rapid development of the digital era, and the Covid-19 pandemic using the Social Media Marketing strategy.

References

  1. Artana, I. M. P., & Suardana, I. K. P. (2022). Online Media Representation Regarding Mandalika Tourism Destinations. COMMUNICARE, 3(1), Article 1. https://doi.org/10.55115/communicare.v3i1.2136

  2. Creswell, J. W., & Poth, C. N. (2017). Qualitative research methods: When to use them and how to judge them | Human Reproduction | Oxford Academic. https://academic.oup.com/humrep/article/31/3/498/2384737

  3. Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168

  4. Fachrunnisa, O., Adhiatma, A., Lukman, N., & Majid, M. N. A. (2020). Towards SMEs’ digital transformation: The role of agile leadership and strategic flexibility. Journal of Small Business Strategy, 30(3), Article 3.

  5. Gouveia, F. D., & Mamede, H. S. (2022). Digital Transformation for SMES in the Retail Industry. Procedia Computer Science, 204, 671–681. https://doi.org/10.1016/j.procs.2022.08.081

  6. Hai, T. N., Van, Q. N., & Tuyet, T. (2021). Digital Transformation: Opportunities and Challenges for Leaders in the Emerging Countries in Response to Covid-19 Pandemic | Hai | Emerging Science Journal. https://ijournalse.org/index.php/ESJ/article/view/499

  7. katadata. (2020). MSME Recovery through Digital Economy Cooperation —Infografik Katadata.co.id. https://katadata.co.id/padjar/infografik/5feb50930cf06/pemulihan-umkm-melalui-kerja-sama-ekonomi-digital

  8. Kemenparekraf. (2022). DSP. https://info5dsp.kemenparekraf.go.id/

  9. Maas, G., & Jones, P. (2019). Transformational Entrepreneurship Practices: Global Case Studies. Springer.

  10. Muditomo, A., & Wahyudi, I. (2021). Conceptual Model For Sme Digital Transformation During The Covid-19 Pandemic Time In Indonesia: R-Digital Transformation Model. BASKARA : Journal of Business and Entrepreneurship, 3(1), 13. https://doi.org/10.24853/baskara.3.1.13-24

  11. Papadopoulos, T., Baltas, K. N., & Balta, M. E. (2020). The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice. International Journal of Information Management, 55, 102192. https://doi.org/10.1016/j.ijinfomgt.2020.102192

  12. Prayudi, P., Ardhanariswari, K. A., & Probosari, N. (2020). The Quadruple Helix Communication Model in Yogyakarta’s Creative City Development. Jurnal ASPIKOM, 5(2), Article 2. https://doi.org/10.24329/aspikom.v5i2.704

  13. Primadewi, A., Rohmana, S. C., Karim, D. A., Yuswanti, D., & Rofendi, S. (2022). Optimizing digital transformation as a destination branding strategy for Balkondes Karanganyar, Borobudur, Magelang. Community Empowerment, 7(7), 1255–1264. https://doi.org/10.31603/ce.6724

  14. Ratten, V. (2022). Digital platforms and transformational entrepreneurship during the COVID-19 crisis. International Journal of Information Management, 102534. https://doi.org/10.1016/j.ijinfomgt.2022.102534

  15. Samper, M. G., Sukier, H. B., Palencia, D. B., Ramirez Molina, R. I., Alfaro, K. B., Sánchez, Y. S., & Sarmiento, A. C. F. (2022). Digital transformation of business models: Influence of operation and trade variables. Procedia Computer Science, 203, 565–569. https://doi.org/10.1016/j.procs.2022.07.125

  16. Siagian, A. O., & Cahyono, Y. (2021). MSME Marketing Recovery Strategy during the Covid-19 Pandemic in the Creative Economy Sector. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 206–217. https://doi.org/10.47233/jiteksis.v3i1.212

  17. Telagawathi, N. L. W. S., Suci, N. M., & Heryanda, K. K. (2022). Digital Transformation Strategy for Handicraft SMEs during the Covid-19 Pandemic in Gianyar Regency, Bali. International Journal of Social Science and Business, 6(1), Article 1. https://doi.org/10.23887/ijssb.v6i1.36190

  18. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022

  19. Viglia, G., Pera, R., & Bigné, E. (2018). The determinants of stakeholder engagement in digital platforms. Journal of Business Research, 89(C), 404–410.

  20. Widnyani, N. M., Astitiani, N. L. P. S., & Putri, B. C. L. (2021). Implementation Of Digital Transformation In Smes During The Covid-19 Pandemic In The City Of Denpasar. Jurnal Ilmiah Manajemen Dan Bisnis, 6(1), Article 1. https://doi.org/10.38043/jimb.v6i1.3093

  21. Yin, R. K. (2011). Qualitative Research from Start to Finish. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1751-5823.2011.00159_20.x

bottom of page