Journal of Social and Political
Sciences
ISSN 2615-3718 (Online)
ISSN 2621-5675 (Print)
Published: 03 June 2019
Lifestyle of Generations in the Sub-urban Case study: Major Cities in Northeastern Thailand
Prapaporn Supunya, Dusadee Ayuwat
Khon Kaen University, Thailand
Download Full-Text Pdf
10.31014/aior.1991.02.02.77
Pages: 366-374
Keywords: Lifestyle, Generations, Taste, Sub-urban Community
Abstract
This research aims to study the lifestyle of generations in the suburban area of the Northeast, Thailand. The qualitative methodology was employed, and the units of analysis were individual and community level. Key informants consisted of two groups included 1) ten community leaders and 2) twelve of suburban people who commuted between a suburban and urban area in different generations. These people were selected based on inclusion criteria's which were 1) they had full-time employment and 2) they worked in different occupations. In-depth interviews were the tool and conducted with the key informants, as well as the participatory and non-participatory observations. Data were collected from April to October 2018. Data analysis was conducted by content analysis, and data were presented by a descriptive method. The results found that the generations were related to economic capitals accumulation, Gen B and Gen X accumulated more economic capitals than other generations (Gen y and Gen z). Generations also had the relationship to taste, Gen Y and Gen Z showed a clear pattern of consumption, especially in technological utilization. Generations were related to community participation; the people in the Gen B and Gen X were more interested in community activities than Gen Y and Gen Z.
References
-
Blackwell, Miniard, and Engel. (2008). Lifestyle Pattern. USA: Prentice Hall.
-
Bourdieu. (1984). Distinction: A Social Critique of the Judgment of Taste. Cambridge, MA: Harvard University.
-
Chamratrithirong, A., and Rucharoenphonphanit, O. (2007). "Sex and the City." in Population and Society. Thongthai, W., and Punpeing, S. Editors. Nakhon Pathom: Institute of Population and Social Research, Mahidol University.
-
Chantavanich, S., (2008). Sociological Theories. Bangkok: Chulalongkorn Press.
-
Glass, A (2007). Understanding generational differences for competitive success. industrial and Commercial Training.
-
Gray, R., et al. (2016). Quality of Life among Employed Population by Generations. Nakhon Pathom: Institute of Population and Social Research, Mahidol University.
-
Guest, P. (1998). Urbanization and Its Implications for Health Services. Journal of Population and Social Studies, 7(1). International. 54(1), pp.241-252.
-
Kotler, P., Bowen, J.T. and Makens, J.C. (2000). Marketing for Hospitality and Tourism. 2nd edition, USA: Prentice Hall International.
-
Lancasen, L.C.&Stillman, D.M. (2005). When Generations Collide: Who they are, Why they Clash.How to Solve the Generational Puzzle at work. New York: Harper Collins.
-
Pholphirul, P., and Rukumnuaykit, P. (2007). Health and Happiness Outcomes in Urban and Rural Area. Nakhon Pathom: Institute of Population and Social Research, Mahidol University.
-
Pholphirul, P., and Rukumnuaykit, P. (2008). Happiness from Social Capital: An Investigation from Kanchanaburi Data. Nakhon Pathom: Institute of Population and Social Research, Mahidol University.
-
Plummer, J. (1974). The Concept and Application of Lifestyle Segmentation. Journal of Marketing. 35(3), 122-135.
-
United Nations. (2015). World Urbanization Prospects: The 2014 Revision. New York: Economic and Social Affairs.
-
Zhang, X.Q. (2016). The trends, promises and challenges of urbanization in the world. Habitat International. 54(2), 241-252.