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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
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doi
open access

Published: 01 March 2023

Social Media Preference to Reach Young Indonesian Voters

Suryo Khasabu, Pawito Pawito, Andre Novie Rahmanto

Sebelas Maret University, Indonesia

journal of social and political sciences
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doi

10.31014/aior.1991.06.01.399

Pages: 121-126

Keywords: Electoral, Gen Z, Politics, Social Media

Abstract

Politics is currently exposed to information technology. The usage as a political communication channel is becoming increasingly broad and diversified. The significance of social media is heightened by the involvement of young people. This study examines the phenomena of using social media to seek out political information. Using a quantitative approach, researchers administered an online questionnaire to determine social media preferences. Twitter became the most popular site for political conversation, according to the findings. Meanwhile, TikTok is a popular social media platform among Indonesia's youth. Politicians and political parties should explore utilizing social media to connect with supporters. Nevertheless, it is vital to modify the type of communication and information that will be supplied in the future.

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