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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
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doi
open access

Published: 26 October 2021

The Consequences of Digitally Driven Changes in Political Campaigning for Democratic Societies: A Case Study of the 2020 US Presidential Election

Evi Aryati Arbay, Julian Aldrin Pasha, Ari Santoso Widodo

London School of Public Relation (Indonesia), Univesity of Indonesia (Indonesia)

journal of social and political sciences
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doi

10.31014/aior.1991.04.04.312

Pages: 16-23

Keywords: Political Campaign, US Presidential Election, COVID-19, Social Media

Abstract

The effect from COVID-19 pandemic has changed how presidential candidates do their political campaigns. The restriction to do social distancing makes the usual campaign not doable. That’s why presidential candidates need to find another way for their political campaign, which is by doing things digitally. This digitally driven changes can have its advantages and disadvantages. In this paper we discuss about the consequences of the changes in political campaigns in digital form or through social media for democratic societies in US presidential election. We use qualitative descriptive with case study method. In this paper we use secondary data such as research journals that’s related to this topic, documentation and articles. We find that the changes to digital campaigning have its own pros and cons that can affect how politicians do their campaigns on their social media platforms.

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