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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
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doi
open access

Published: 01 March 2025

The Importance of Presenting the Point of View of Stories on Heritage Tourist Destinations

Mukaromah, Pawito, Andre N Rahmanto, Sudarmo

Sebelas Maret University, Indonesia

journal of social and political sciences
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doi

10.31014/aior.1991.08.01.551

Pages: 137-147

Keywords: Cultural Heritage, Kotalama Semarang, Narrative Theory, Storytelling

Abstract

The study aims to see the various perspectives of the presentation of the story of the heritage tourism area of Kotalama Semarang in Indonesia as a perspective of communication studies. This research uses qualitative methods with data from the storytelling of eight guides at the location from various backgrounds, interviews with stakeholders from government elements, organizational associations and supported by reference books. Data analysis was carried out using the narrative concept of Walter Fisher. The results are that there are four variations of the story: a heritage area with the advantages and technology of historic building construction; the success story of the sugar entrepreneur Oie Tiong Ham who is world-famous; a heritage area with a story of economic conditions in the 18th-20th centuries; Chronology of stories about the area before, during and after imperialism. There is a connection between the perspectives of the story as an exclusive area formed regarding foreign imperialism in Indonesia in the 17th century. The presentation of the story has a structural pattern like a storyteller, paying attention to the situation of the audience; the presentation of the story has coherence with history, interconnected with the stories of other guides. The rationality of the narrative in the story is determined by the coherence and fidelity of the narrative constructed by a group of entities such as historians, academics, government, archival sources. There is an awareness that presenting stories with varying points of view aims to create sustainability for destinations as cultural heritage tourism destinations.

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