Journal of Social and Political
Sciences
ISSN 2615-3718 (Online)
ISSN 2621-5675 (Print)
Published: 22 June 2023
The Strategy of Empowerment Communication to Fish Farmer of Catfish (Pangasius hypopthalmus) in the Village of Indonesia: Case Study in Koto Mesjid Village, Kampar Regency, Riau Province
Zulkarnain, Djuara P. Lubis, Arif Satria, Musa Hubeis
Riau University (Indonesia), Bogor Agricultural University (Indonesia)
Download Full-Text Pdf
10.31014/aior.1991.06.02.418
Pages: 172-187
Keywords: Strategy, Communication, Empowerment, Fish Farmers, Village
Abstract
The research about strategy of empowerment communication to fish farmer was conducted in Koto Mesjid Village of Indonesia with the aim of formulating a communications strategy for fish farmer’s empowerment in the production and marketing of aquaculture efforts. The method for determining the strategy was designed based on the results of the analysis of communication behavior of fish farmers in empowerment activities around fish farmers, information access and control, production and marketing behavior, opinions from key informants, field facilitators, and fish farmers as administrators of PT Telkom's fostered partners. To facilitate strategy formulation, the design of a communication strategy uses a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. The results of the research explain that the formulation of the strategy for empowering fish farmers in Koto Mesjid Village is through participatory empowerment communication, including: (1) utilizing the power of communication networks in an effort to form cooperative institutions (2) increasing the capacity of fish farmers characteristics through training and mentoring activities (3) implementing aquaculture business by utilizing production facilities, using appropriate and sustainable technology; (4) increasing the capacity and optimizing the performance of field facilitator in accordance with the standard facilitator performance to facilitate togetherness and independence of aquaculture businesses (5) increasing access to production information and building broad market access so that they have a bargaining position on product prices and are sustainable with government support; (6) implementing regular evaluation and monitoring of production and marketing of aquaculture business activities.
References
Anwar, A. (1984). Communication Strategy: A Brief Introduction, Bandung: Armico
Colletta, NJ and Michelle, LC. (2000). Violent conflict and the Transformation of Social Capital, Lesson from Cambodia, Ruanda, Guetamala, and Somalia. Washington: The World Bank
Chambers R. (1992). Rural Appraisal: Rapid, Relaxed and Participatory. IDS Discussion Paper 311. IDS. Brighton.rosta W. 1996. https://www.ids.ac.uk/download.php?file=files/Dp311.pdf
Chambers, R. (1995). Poverty and livelihood; Whose Reality Counts?. Journal of Environment and Urbanization. 7(1): 173-204 https://doi.org/10.1177/095624789500700106
Colletta Nat J and Cullen ML. (2000). Violent conflict and the Transformation of Social Capital, Lesson from Cambodia, Ruanda, Guetamala, and Somalia. Washington: The Word Bank. http://documents.worldbank.org/curated/en/799651468760532921/Violent-conflict-and-the-transformation-of-social-capital-lessons-from-Cambodia-Rwanda-Guatemala-and-Somalia
Dilla S. (2007). Development Communication: An Integrated Approach. Bandung: Simbiosa Rekatama Media.
Dirgantoro, C. (2001). Strategic Management. Jakarta: PT. Gramedia Widiasarana Indonesia
Effendy OU (1990). Human Relation and Public Relation. Bandung: Mandar Maju Bandung.
Effendy. (2000). Science Communication Theory and Practice. Bandung: PT. Rosdakarya
Effendi, Irzal and Oktariza W. (2006). Fisheries Agribusiness Management. Jakarta: Penebar Swadaya.
Fatchiya A. (2010). Patterns of Capacity Development for Freshwater Pond Fish Farmers in West Java Province. (Dissertation). Bogor: Postgraduate School. Bogor Agriculture University.
Friedmann J. (1992). Empowerment: the politics of alternative development. California: Blackwell.
Hamijoyo, SS. (2001). Social Conflict with Acts of Violence and the Role of Communication. Unisba Mediator Journal. 2(1):21-29 https://media.neliti.com/media/publications/155141-ID-konflik-sosial-dengan-tindak-kekerasan-d.pdf
Hikmat H. (2001). Community Empowerment Strategy. Bandung: Humaniora Utama Press.
Hikmat, H. (2004). Community Empowerment Strategy. Bandung: Humaniora Utama Press.
Hubies, AV. Prabowo, Tj., Wahyudi, R (Editor), (1995). Development Counseling in Indonesia Facing the XXI Century. Jakarta: Library of Self-Help Development of the Archipelago.
Ife, JW. (1995). Community Development: creating community alternatives-vision, analisys and practice. Melbourne (AUS): Longman.
Ife JW. (2002). Community Development: community-based alternatives in an age of globalization. 2nd ed. Frenchs Forest, N.S.W (FR): Pearson Education.
Kifli GC. (2007). Communication Strategy for Dayak Community Empowerment in West Kalimantan. Agro-Economy Research Forum. 25(2): 117-125. https://repository.pertanian.go.id/server/api/core/bitstreams/6848be2b-6a14-4cba-adcb-0bb50df96e7b/content
Kotler P. (2000). Marketing Management. Jakarta: Prehallindo.
Masruroh S. (2010). Development Communication Model in Socializing Village Regulations (a case study in Sidomukti Village, Plaosan District, Magetan Regency, East Java). (Thesis). Malang: State University of Malang.
Melkote RS. (2006). Everett M Rogers and his contribution to the field of communication and social change in developing countries. Journal of Creative in Communication. Sage Publications, New Delhi. Thousand Oaks, London: 1(1): 111-121. DOI:10.1177/097325860500100109
Muhammad, A. (2004). Organizational Communication. Jakarta: Earth Script.
Noor M. (2008). Community Development Communication Strategy for Fisheries Center. Management Application Journal. 6(1): 273-280. https://jurnaljam.ub.ac.id/index.php/jam/article/view/1878
Prijono OS and Pranaka AMW. (1996). Empowerment: Concept, Policy and Implementation. Jakarta. CSIS.
Rangkai PA. (2009). Communication Strategy to Build Food Independence. Journal of Agricultural Research and Development 28(2):39-45 https://media.neliti.com/media/publications/196500-ID-strategi-komunikasi-membangun-kemandiria.pdf
Servaes J. 2002. Communication for Development: one world, multiple cultures. Second Printing. Cresskill New Jersey (US): Hampton Press Inc.
Slamet, M. (2003). Forming Developmental Human Behavior Patterns. Bogor (ID): IPB Press. http://katalog.pustaka.unand.ac.id//index.php?p=show_detail&id=130003
Sumodiningrat G. (1999). Community Empowerment and Social Safety Nets. Jakarta : Gramedia Pustaka Utama.
Wibowo F. (1994). Public Theater Media Communication. Paper Workshop on People's Theater Communication. Yogyakarta : Audio Visual Studio, Sanata Darma University.
Wiryanto, (2005), Introduction to Communication Studies. Jakarta: Gramedia Widiasarana Indonesia.
Zulkarnain. (2014). The Change of Livelihood and Mindset of Fish Farmer Empowerment In The Village of Indonesia. International Journal of Research in Agriculture and Food Science. 2(8):20-27 http://ijsk.org/uploads/3/1/1/7/3117743/3_farmer_empowerment.pdf
Zulkarnain. (2014). The Characteristics and Perception of Fish Farmer to The Field Facilitator Performance In Empowerment In Koto Mesjid Village. Proceeding. The 3rd International Seminar of Fisheries and Marine Science. University of Riau. Faculty of Fisheries and Marine Science. 65-70