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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
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doi
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Published: 25 August 2024

Traditional Ghanaian Oral Storytelling in the Modern Communication Landscape

Ogochukwu C. Nweke, Bashiru Salifu Zibo, Emmanuel Kweku Amoako Appiah, Bukunola Towuru, Catherine Forson Agbo

Regent University College of Science and Technology (Ghana), Kings University College (Ghana), University of Education Winneba (Ghana), Ghana Revenue Authority, Kapital FM (Nigeria), Lex Officium (Ghana)

journal of social and political sciences
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doi

10.31014/aior.1991.07.03.506

Pages: 90-100

Keywords: Ghana, Media, Modern Communication, Storytelling, Traditional Stories

Abstract

The main purpose of this study was to examine Traditional Ghanaian Oral Storytelling in the Modern Communication Landscape. The study adopted the mixed method approach and gathered data with the aid of a questionnaire and interview guide. The purposive sampling technique was used to select 24 participants and the convenience sampling was used to select 400 respondents to participate in this study. The questionnaire was administered to respondents through an online survey while the interview guide was administered through face-to-face interviews with participants. Descriptive statistics was used to analyze quantitative data while thematic analysis was used to analyze qualitative data. The study found that the majority of Ghanaians have a positive perception towards traditional oral storytelling. The study also found that the modern communication landscape presents both opportunities and challenges to Ghanaian traditional oral storytelling. The study concludes by making recommendations to preserve and promote traditional Ghanaian oral storytelling amid the modern communication Landscape.

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