Economics and Business
Quarterly Reviews
ISSN 2775-9237 (Online)
Published: 06 June 2022
Adaptation Level of Small Enterprises to the Covid-19 Pandemic in Lebak Regency, Banten Province, Indonesia
Suherna, Gugun Gunawan
University of Sultan Ageng Tirtayasa, Indonesia
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10.31014/aior.1992.05.02.423
Pages: 172-180
Keywords: Adaptation, Covid-19, Sustainability, Pandemic, Small Enterprise
Abstract
The Covid-19 pandemic required changes in the norms of life that communities have long embraced. The government of Indonesia also pursued intervention to limit social interaction. As a result, small entrepreneurs have suffered a significant slump in turnover and lost customers or business partners. They have to be adaptive to the Covid-19 pandemic to sustain their business. This article described the adaptation of small entrepreneurs in Lebak Regency, Banten Province, Indonesia to the Covid-19 pandemic. This study was survey research. Data were analyzed using the Chi-square test. The study showed that gender, access to the information, and business capital of the small enterprise owner had a relationship to their capacity to adapt to the Covid-19 pandemic which is related to their level of adaptation. This finding emphasizes the importance of broadening the access of small business owners to the required resources to adapt to the Covid-19 pandemic.
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