top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
open access

Published: 11 December 2018

Circular Economy: The Beauty of Circularity in Value Chain

Shaharia Pavel

Siam University, Thailand

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

Download Full-Text Pdf




Thought of Circular economy (CE) or circularity is widely accepted by corporations, academics and social & environmental concern individuals and organizations that create new opportunities & challenges to adapt and practicing in industry and customers. This model is sustainable in terms of a win-win situation from producers' and customers' ends; both are benefited from value proposition to consumption by ensuring economic, social and environmental well-being. The circular economy is all about circularity, and execution in the value chain. This research has been conducted by the qualitative method through mini literature review, studying business case, stakeholders' website, books, and journals. This paper aims to draw a framework of circularity in the value chain and to understand how circularity works in it and stimulates organizations to gain competitiveness and sustainability.


  • A sustainable world already exists,  Retrieved  October 17, 2018, from

  • Affordable waste & recycling for a smarter business, Retrieved October 07, 2018 from

  • Allen, J. (2007). Cradle-to-Cradle. Achieving the Vision through Remanufacturing.

  • Antonides, G. (2017). Sustainable Consumer Behavior: A Collection of Empirical Studies.

  • Appolloni, A., Sun, H., Jia, F., & Li, X. (2014). Green Procurement in the private sector: a state of the art review between 1996 and 2013. Journal of Cleaner Production, 85, 122-133.

  • Asknature, Retrieved October 02, 2018 from

  • Atellite Remote Sensing (RS) Retrieved October 7, 2018 from‎

  • Belkadi, F., Boli, N., Usatorre, L., Maleki, E., Alexopoulos, K., Bernard, A., & Mourtzis, D. (2018). A knowledge-based collaborative platform for PSS design and production. CIRP Journal of Manufacturing Science and Technology.

  • Big Data Management, Retrieved September 20, 2018, from

  • Big Production in a Small Footprint, Retrieved October 10, 2018, from

  • Biloslavo, R., Bagnoli, C., & Edgar, D. (2018). An eco-critical perspective on business models: The value triangle as an approach to closing the sustainability gap. Journal of Cleaner Production, 174, 746-762.

  • Bocken, N. M., de Pauw, I., Bakker, C., & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production Engineering, 33(5), 308-320.

  • Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.

  • Bonera, M.; Corvi, E.; Codini, A.P.; Ma, R. Does nationality matter in eco-behavior? Sustainability2017,9,inpress

  • Bridger, JC, & Luloff, AE (1999). Toward an interactive approach to sustainable community development. Journal of rural studies, 15 (4), 377-387.

  • Charter, M. (2016). Circular economy business models.

  • Chertow, M. R. (2000). Industrial symbiosis: literature and taxonomy. Annual review of energy and the environment, 25(1), 313-337.

  • Chertow, M. R. (2007). “Uncovering” industrial symbiosis. Journal of Industrial Ecology, 11(1), 11-30.

  • Collins, B (2018) 3 Strategies For Developing Innovative Thinking Retrieved from

  • Connect the World Through Global Commerce, Retrieved July 05, 2018 from

  • Connecting You to Your Tractor and Your Tractor to The World, Retrieved September 01, 2018 from

  • Cradle to Cradle Products Innovation Institute, Retrieved October 01, 2018 from

  • Cradle to Cradle, Retrieved October 06, 2018 from

  • Cradle to Cradle: Scientific Foundation, Retrieved July 17, 2018, from

  • Cramer, J. Milieu: Elementary Deeltjes: 16; Amsterdam University Press: Amsterdam, The Netherlands, 2014. [Google Scholar]

  • Davis, N (2016) What is the fourth industrial revolution? Retrieved from

  • Dekker, R., Fleischmann, M., Inderfurth, K., & van Wassenhove, L. N. (Eds.). (2013). Reverse logistics: quantitative models for closed-loop supply chains. Springer Science & Business Media. (p.5)

  • Desiglens: Life's Principles, Retrieved October 15, 2018, from

  • D'heur, M. (2015). Sustainable Value Chain Management. Springer International Publishing: Imprint: Springer., P21

  • Di Maria, F., Micale, C., Sordi, A., Cirulli, G., & Marionni, M. (2013). Urban Mining: Quality and quantity of recyclable and recoverable material mechanically and physically extractable from residual waste. Waste management, 33(12), 2594-2599.

  • Eco-labels and Circular Economy Retrieved June 16, 2018 from

  • Empower Your Culinary Teams to Control Food Waste & Increase Profits, Retrieved June 15, 2018, from

  • Free Shipping, Social Worker, website-

  • Geissdoerfer, M., Morioka, S.N., de Carvalho, M.M. and Evans, S., 2018. Business models and supply chains for the circular economy. Journal of Cleaner Production, 190, pp.712-721.

  • Govindan, K., & Soleimani, H. (2017). A review of reverse logistics and closed-loop supply chains: a Journal of Cleaner Production focus. Journal of Cleaner Production, 142, 371-384.

  • Guinée, J. B. (2002). Handbook on life cycle assessment operational guide to the ISO standards. The international journal of life cycle assessment, 7(5), 311.

  • Hejase, H.J., Hejase, A.J., Tabsh, H., Chalak, H.C., Wamitu, S.N. and Pavel, S., 2018. Advances in Business and Management. Scientific Research Publishing, Inc. USA.

  • Homrich, A.S., Galvao, G., Abadia, L.G. and Carvalho, M.M. (2018). The circular economy umbrella: Trends and gaps on integrating pathways. Journal of Cleaner Production, 175, pp.525-543.

  • How Project Sunroof Works, Retrieved October 03, 2018 from


  • Isaac Asimov Asks, “How Do People Get New Ideas? (2014)  Retrieved from

  • Iyyanki V. Muralikrishna, Valli Manickam (2017) in Environmental Management, 2017 P.57-75

  • Jay Polonsky, M. (2008). An introduction to green marketing. Global Environment: Problems and Policies, 2(1).

  • Jensen, JP, & Remmen, A. (2017). Bật tắt giao thông qua product stewardship. Procedia Manufacturing, 8, 377-384.

  • Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221-232.

  • Kjaer, L. L., Pigosso, D. C., Niero, M., Bech, N. M., & McAloone, T. C. (2018). Product/Service‐Systems for a Circular Economy: The Route to Decoupling Economic Growth from Resource Consumption?. Journal of Industrial Ecology.

  • Kumar, S., & Putnam, V. (2008). Cradle to cradle: Reverse logistics strategies and opportunities across three industry sectors. International Journal of Production Economics, 115(2), 305-315.

  • Lewandowski, M. (2016). Designing the business models for circular economy—Towards the conceptual framework. Sustainability, 8(1), 43.

  • Lombardi, D. R., & Laybourn, P. (2012). Redefining industrial symbiosis: Crossing academic–practitioner boundaries. Journal of Industrial Ecology, 16(1), 28-37.

  • Lyle, J. T. (1996). Regenerative design for sustainable development. John Wiley & Sons.

  • Mapping the invisible: Street View cars add air pollution sensors, Retrieved September 10, 2018

  • McCusker, K., & Gunaydin, S. (2015). Research using qualitative, quantitative or mixed methods and choice based on the research. Perfusion, 30(7), 537-542.

  • McDonough, W., & Braungart, M. (2010). Cradle to cradle: Remaking the way we make things. North point press.

  • Miles, M. B., Huberman, A. M., Huberman, M. A., & Huberman, M. (1994). Qualitative data analysis: An expanded sourcebook. Sage.

  • Mining, U. (2015). Urban mining: Concepts, terminology, challenges. Waste Management, 45, 1-3.

  • Morse, J. M., & Field, P. A. (1995). Nursing research: The application of qualitative approaches. Nelson Thornes.

  • Ncc Aktiebloag, Retrieved October 08, 2018 from

  • Pavel, S., & Supinit, V. (2017). Bangladesh Invented Bioplastic Jute Poly Bag and International Market Potentials. Open Journal of Business and Management, 5(04), 624.

  • Peattie, K. and Belz, F., 2013. Sustainability marketing: A global perspective. John Wiley and Sons.

  • Porter, Michael E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance.

  • Potting, J., Hekkert, MP, Worrell, E., & Hanemaaijer, A. (2017). Circular economy: measuring innovation in the product chain. PBL.

  • Product Certification, Retrieved October 07, 2018 from

  • Public procurement for a circular economy- European Commission (2017)

  • Ravenstijn, J. (2010). Bioplastics in consumer electronics. Industrial Biotechnology, 6(5), 252-263.

  • Raw Materials Retrieved October 08, 2018 from

  • Recycle everything with TerraCycle, Retrieved June 06, 2018 from

  • Regenerative design (Lyle 1996)

  • Reike, D., Vermeulen, WJ, & Witjes, S. (2018). The circular economy: New or Refurbished as CE 3.0? -Exploring the Controversies in the Conceptualization of the Circular Economy through a Focus on History and Resource Value Retention Options. Resources, Conservation and Recycling, 135, 246-264.

  • Ritala, P., Huotari, P., Bocken, N., Albareda, L., & Puumalainen, K. (2018). Sustainable business model adopted by S & P 500 firms: A longitudinal content analysis study. Journal of Cleaner Production, 170, 216-226.

  • Saving energy is a beautiful thing, Retrieved September 5, 2018 from

  • Schweitzer Jean-Pierre, Eliaerts, Sylvie, Gionfra Susanna, Jones Harvey, Nanni, Sylvia and Solovieva, Anna  Supporting the Market for Secondary Materials in a Circular economy (2017). Retrieved from

  • Searcy, C. and Elkhawas, D., 2012. Corporate sustainability ratings: an investigation into how corporations use the Dow Jones Sustainability Index. Journal of Cleaner Production, 35, pp.79-92.

  • Slaper, T. F., & Hall, T. J. (2011). The triple bottom line: What is it and how does it work. Indiana business review, 86(1), 4-8.

  • Sohlberg, J. The Effect of Elite Polarization: A Comparative Perspective on How Party Elites Influence Attitudes and Behavior on Climate Change in the European Union. Sustainability 2017, 9, 39, doi:10.3390/su9010039. Available online: (accessed on 28 December 2016)

  • Supporting the Market for Secondary Materials in a Circular economy (2017). Retrieved from

  • Szirmai, Adam. "Industrialisation as an engine of growth in developing countries, 1950–2005." Structural change and economic dynamics 23.4 (2012): 406-420.

  • The power of the Biomimicry Design Spiral (2016) Retrieved from

  • Upgrade your commute with Waze Carpool, Retrieved June 13, 2018 from

  • Van Amstel, M., Driessen, P., & Glasbergen, P. (2008). Eco-labeling and information asymmetry: a comparison of five eco-labels in the Netherlands. Journal of Cleaner Production, 16(3), 263-276.

  • Walker, H., & Brammer, S. (2009). Sustainable procurement in the United Kingdom public sector. Supply Chain Management: An International Journal, 14(2), 128-137.P.128

  • Webb DJ et al. A re-examination of socially responsible consumption and its measurement. J Bus Res (2007), doi:10.1016/j.jbusres.2007.05.007

  • What is a circular economy? Retrieved June 05, 2018 from

  • What is an Asset Tag? (June 28, 2018) Retrieved from

  • What is Regenerative Design? Retrieved Octoner 07, 2018 from

bottom of page