Economics and Business
ISSN 2775-9237 (Online)
Published: 28 June 2023
Online Search Frequency and Financial Performance: The Moderating Effect of Business Sector
Dwi Cahya Widiyanata, Sutrisno T, Yeney Widya Prihatiningtias
Universitas Brawijaya, Indonesia
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Keywords: Online Search Engine, Financial Performance, Google Trends, Proportional Asset Ratio, Anchored Ratio
This study aims to examine the effect of online search frequency on financial performance with the business sector as a moderating variable. This study also uses the level of internet users and the inflation rate as control variables. The population in this study were 400 financial statements of companies registered at IDX80 for the period 2018 – 2022. The research sample was selected using a purposive sampling method and produced a sample with a total of 215 financial statements from 43 companies divided into 8 business sectors. Data were analyzed using multivariate analysis of variance in the IBM-SPSS-24 application. The frequency of online searches was measured using Google Trends. Financial performance is measured using the proportional assets ratio (PAR) and anchored ratio (AR). The results show that the frequency of online searches has a significant effect on financial performance. In detail, it has a significant effect on current assets, current liabilities, expenses and profit before tax. In addition, the business sector also significantly moderates the relationship between online search frequency and financial performance except for the Industrials, and Properties & Real Estate sectors. Testing of control variables also shows that the level of internet users significantly influences financial performance. The findings from the research indicate that the frequency of online searches has the potential to negatively impact companies considering the level of internet users.
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