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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
open access

Published: 25 June 2019

The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya

Eunice N. Wandiga, James M. Kilika, Rosemary James

Kenyatta University, Kenya

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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Pages: 469-488

Keywords: Facility Strategy, Management Consultancy Firms, Operations Strategy, Value Proposition Strategy


The purpose of this study was to establish the effect of operations strategy on the performance of management consultancy firms in Nairobi, Kenya. The objectives of the study were: to investigate the effect of resource management, value proposition, facility, and knowledge-based value chain strategies on performance of management consultancy firms in Nairobi, Kenya. The study was conducted among management consultancy firms in Nairobi. The target population for the study was all the 227 management consultancy firms which practice as marketing, human resource, accounting and finance, and operations management consultants in Nairobi out of which 144 were selected using stratified random sampling technique. The study found that resource management, value proposition, and knowledge-based value chain strategies have a significant positive effect on the performance of management consultancy firms while facility strategy has no significant effect on performance on management consultancy firms. The findings raise theoretical implications underpinning strategic management practice and theories. It also raises practical implications to management consultants who are in charge of developing and deploying the operations strategy. The study recommends further research be extended to other consultancy businesses, manufacturing, banking, and insurance sector.


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