Economics and Business
ISSN 2775-9237 (Online)
Published: 24 July 2023
The Sustainable Factors of the East Priangan Micro and Small Entrepreneurs during the COVID-19 Pandemic
Zainal Abidin Sahabuddin, Edy Sulistyadi, Panji Suwarno, Supandi Halim, Mochamad Ramza Rapier Gussa
Universitas Pertahanan Indonesia (Indonesia), Padjadjaran University (Indonesia)
Download Full-Text Pdf
Keywords: East Priangan, Micro and Small Business, Qualitative Study, Sustainable Factors, Covid-19 Pandemic
In Indonesia, the number of micro and small businesses is dominant; therefore, their economic defense against uncertainty becomes vital, especially during the Covid-19 pandemic. By utilizing the explorative approach, this study wants to know the effect of this pandemic on the ability of micro and small businesses in East Priangan to sustain and detect their internal and external sustainability factors during this pandemic. Furthermore, to accomplish these purposes, this study uses interviews to get the data based on the viewpoint of the eight businesspersons in one city: Tasikmalaya, and two regencies: Pangandaran and Ciamis. Based on the result, this study concludes that a heavily damaging effect exists in the business related to tourist attractions (a restaurant in Pangandaran), supplier of materials to restaurants (a tempeh producer in Ciamis), and crowding creation (the seller of various snacks and a wedding organizer in Ciamis). Meanwhile, the middle-damaging impact happens in the coffee shop in Tasikmalaya, the hawker of round-shaped snacks with a chewy texture, and the food staller of hollow tofu with a sauce made of salt, onion, and brown sugar in Ciamis but a street vegetable hawker in Ciamis experiences low-damaging influence. After being asked about internal and external sustainable factors fronting this pandemic, they declare that having money left and using Instagram and WhatsApp to receive consumer orders become their internal sustainable factors. Meanwhile, receiving government aid is an external factor for business survival during the pandemic.
Akbar, A. (2021). Factors influencing the usage of Instagram for business and its effect on financial and non-financial performance. Journal of Digitovation and Information System, 1(1), 43–55. https://doi.org/10.54433/jdiis.2021100004
Alkahtani, A., Nordin, N., & Khan, R. U. (2020). Does the government support enhance the relation between networking structure and sustainable competitive performance among SMEs? Journal of Innovation and Entrepreneurship, 9, 14. https://doi.org/10.1186/s13731-020-00127-3
Amri, A. (2020). The effect of Covid-19 on the Indonesian micro, small, and medium companies. Jurnal Brand, 2(1), 123–130. https://ejournals.umma.ac.id/index.php/brand/article/view/605
Bougie, R., & Sekaran, U. (2020). Research Methods For Business: A Skill Building Approach(8th ed.). Wiley.
Feranita, N. V., Nugraha, A., & Sukoco, S. A. (2019). The role of government support for innovation and performance of SMEs. Jurnal Politico, 19(2), 124–136. https://doi.org/10.32528/politico.v19i2.2932
Kustiyono, K., Rachmawati, M., & Aziz, A. (2022). COVID-19: Its effect on the retail business growth in Indonesia. Business and Accounting Research, 6(1), 515–520. https://doi.org/10.29040/ijebar.v6i1.4550
Lina, L. F., & Suwarni, E. (2022). Social Commerce adoption to enhance SMEs performance: Technological, organizational, and environmental perspectives. Jurnal Aplikasi Bisnis & Manajemen, 8(3), 689–696. https://doi.org/10.17358/jabm.8.3.689
Lutfi, M., Buntuang, P. C. D., Kornelius, Y., Erdiyansyah, & Hasanuddin, B. (2020). The impact of social distancing policy on small and medium-sized enterprises (SMEs) in Indonesia. Problems and Perspectives in Management, 18(3), 492–503. https://doi.org/10.21511/ppm.18(3).2020.40
Miyah, Y., Benjelloun, M., Lairini, S., & Lahrichi, A. (2022). COVID-19 impact on public health, environment, human psychology, global socioeconomy, and education. Scientific World Journal, 2022, 5578284. https://doi.org/10.1155/2022/5578284
Morawska, L., & Cao, J. (2020). Airborne transmission of SARS-CoV-2: The world should face the reality. Environment International, 139, 105730. https://doi.org/10.1016/j.envint.2020.105730
Neuman, W. L. (2019). Social Research Methods: Quantitative and Qualitative Methods(8th ed.). Pearson Education Limited.
OECD. (2020). Covid-19: SME Policy Responses. Tackling Coronavirus (COVID-19): Contributing to a Global Effort. https://oecd.dam-broadcast.com/pm_7379_119_119680-di6h3qgi4x.pdf
Parahiyanti, C. R., & Prasasti, A. (2021). Engage your customers during the pandemic: The impact of social media-Instagram usage to micro, small, and medium enterprises (MSMEs) in Indonesia. International Journal of Multicultural and Multireligious Understanding, 8(6), 328–335. https://doi.org/10.18415/ijmmu.v8i6.2711
Park, S., Lee, I. H., & Kim, J. E. (2020). Government support and small-and medium-sized enterprise (SME) performance: The moderating effects of diagnostic and support services. Asian Business and Management, 19(2), 213–238. https://doi.org/10.1057/s41291-019-00061-7
Putri, A. M. H. (2023). The size of micro, small, and medium companies reached 8.71 million: Can it be the shield from the recession? CNBC Indonesia. https://www.cnbcindonesia.com/research/20230207115843-128-411724/jumlah-umkm-capai-871-juta-bisa-jadi-tameng-resesi
Rachmawati, A. R. (2020). Continuing to upsurge and be threatened: 70% of MSMEs are affected by Covid-19 in Indonesia. Pikiran Rakyat. https://www.pikiran-rakyat.com/ekonomi/pr-01575956/terus-naik-dan-kian-terancam-umkm-terdampak-covid-19-di-indonesia-capai-70-persen
Ramadhan, D. I. (2021). The coffee shop owner in Tasik prefers getting imprisoned to paying the IDR5 million fine. Detik News. https://news.detik.com/berita-jawa-barat/d-5645845/pemilik-kedai-kopi-di-tasik-pilih-dibui-ketimbang-bayar-denda-rp-5-juta
Sabiila, S. I. (2022). The first case of the Coronavirus in Indonesia: The flashback. Detik News. https://news.detik.com/berita/d-5964691/kasus-corona-pertama-di-indonesia-ini-kilas-balik-usai-2-tahun-berlalu
Schindler, P. S. (2022). Business Research Method (14th ed.). McGraw Hill.
Setyoko, P. I., & Kurniasih, D. (2022). The impact of the Covid-19 pandemic on small and medium enterprise performance: A qualitative study in Indonesia. Journal of Industrial Engineering & Management Research, 3(3), 315–324. https://jiemar.org/index.php/jiemar/article/view/406
Sugiyono, S. (2019). The Quantitative, Qualitative, and R&D-based Research Methods. Alfabeta.
Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social media marketing and business performance of MSMEs during the COVID-19 pandemic. Journal of Asian Finance, Economics, and Business, 8(2), 523–531. https://doi.org/10.13106/jafeb.2021.vol8.no2.0523
Yasa, N. N. K., Widagda, G. N. A. J., Asih, D., Serang, N. L. W., Telagawathi, T., Giantari, G. A. K., Setini, M., & Rekarti, E. (2020). The Business Performance of Culinary Sector: A Study of SMEs Sector in Bali. International Journal of Economics and Business Administration, 8(4), 184–196. https://doi.org/10.35808/ijeba/578
Zhang, Y., & Ayele, E. Y. (2022). Factors affecting small and micro-enterprise performance with the mediating effect of government support: Evidence from the Amhara Region, Ethiopia. Sustainability (Switzerland), 14, 6846. https://doi.org/10.3390/su14116846