Journal of Social and Political
ISSN 2615-3718 (Online)
ISSN 2621-5675 (Print)
Published: 08 April 2022
Development Strategy of the Widhya Asih Orphanages Program Through Voluntourism
Sidhi Bayu Turker, Kadek Widyastuti, Ni Made Erpia Ordani Astuti
Dhyana Pura University, Indonesia
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Keywords: Perception, Motivation, Strategy, Voluntourism, Sustainability
The Numbers of voluntourists from several developed countries shows promising growth before the pandemic Covid-19. Tourists who carry out voluntourism activities are increasing and this shows that voluntourism has an opportunity to be developed. Bali as a world tourist destination can take the opportunity to develop voluntourism as a promising product. The early observation indicated that one of the places that are interesting to be used as volunteer activities is the Orphanage. The Widhya Asih Orphanages foundation in Bali has 6 Orphanages that have potential opportunities to make voluntourism programs to support sustainable tourism development in Bali. This study focus on how far the perceptions and motivations of the Widhya Asih Orphanages managers see voluntourism as a strategy for developing the program in contributing and supporting sustainable tourism development in Bali. The method used in this research is a qualitative method through Data Collection Procedures which includes qualitative observations, qualitative interviews, and qualitative documents. Data collection was focused on the perceptions and motivations of the Widhya Asih Orphanages Managers, the strengths, weaknesses, opportunities, and threats faced by Widhya Asih Orphanages in adapting voluntourism activities. Through this research, it is hoped that Widhya Asih Orphanages can develop its program strategies more openly through voluntourism to attract tourists to choose Widhya Asih Orphanages as a place to carry out voluntourism activities. Besides that, this research also gave a model of organizing voluntourism for Orphanages in general.
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