Perception of Cruise Ship Tourists for Service in the Benoa Port, Bali Indonesia

Service at the seaport as the entrance of cruise ship tourists who come on vacation to various destinations in Bali. Therefore, the facilities at the port of Benoa including at the arrival terminal are part of the first impression that affects the quality of the expectations of cruise ship tourists who will make a visit. Bali is a barometer of Indonesia's tourist destinations developing and renovating port facilities to improve service quality. Foreign tourists who were visited Bali have increased over the past ten years. Not only they access via the Ngurah Rai airport, but many also through the port of Benoa. Guests who choose the port route have own considerations. The port as the first place seen by cruise ship tourists visiting Bali, in fact, there are still many foreign tourists who complain about the quality of service at the Benoa Port of Bali. This study aims to find out the perception of cruise ship tourists who visit Bali about services at the Port of Benoa, Bali. This type of research is descriptive by using a sample was 264 the cruise ship tourists by the purposive sampling technique. The results showed that cruise ship tourists who were visited Bali assessed the service of the Benoa port was good. The highest service dimension in Benoa port is the tangible dimension and the lowest is the empathy dimension.