Education Quarterly Reviews
Published: 14 December 2020
An Ecological Discourse Analysis to the Chinese Slogans during the Major Economic Stages since the Foundation of PRC
Guangdong University of Foreign Studies, China
Download Full-Text Pdf
Keywords: Chinese Slogans, Ecological Discourse Analysis, Destructive Discourse, Beneficial Discourse, Ecosophy
Slogan has a sound mass base in China for thousands of years，functioning as guidelines for civic practice. Even today, Chinese slogans are often employed by the government to promote policies and socio-cultural values. This paper, adopting an ecolinguistic approach, explores the development of Chinese slogans during the four economic stages since the foundation of PRC (People’s Republic of China) to find out how slogans influence the relationship between men, and man and the ecosystem. It is discovered that Chinese slogans in the recent decades have experienced great changes in terms of discourse type, the beneficial degree of discourse and the ecosophy they carry. They changed gradually from destructive discourse to harmonious discourse and they reflect the transition of Chinese ecological philosophy—from ‘anthropocentrism’, ‘growthism’, and ‘classism’ to ‘harmonism’. It is hoped that this study can shed light on the eco-discourse analysis to policy language and will bring insight into its future creation.
Alexander, R. & A. Stibbe ( 2014) From the analysis of ecological discourse to the ecological analysis of discourse. Language Sciences 41(41): 104⁃110.
Denton R (1980) The rhetorical functions of slogans: Classifications and characteristics.
Communication Quarterly 28: 10–18.
Fitkunaga S and Zhang B (2007) A comparative analysis of American and Chinese political slogans: A critical linguistic perspective. 岗山大学教育部研究集录136: 85-92.
Fu Shanshan (2016) The Educational Function of Slogans in the New Age. Hebei Normal University.
Gao Yongchen (2009) A Comparative Study of the World Environment Day Theme Slogans and
Chinese Environmental Protection Slogans from the Cross-cultural Perspective. Foreign Languages and Their Teaching. 9 (246): 28-31.
Gong Weibin (2007) Values Behind the Changes of the Slogans. People’s Forum. (18): 48-49
Halliday, M.A.K (1990) New ways of meaning: The challenge to applied linguistics. Journal of Applied Linguistics, (6): 7-16. Reprinted in Webster J. (ed.).On Language and Linguistics, vol. 3 in The Collected Works of M.A.K. Halliday. London: Continuum, 2003: 139-174.
Han Chengpeng (2008) Research on the Functions of Slogan. Theoretical Education. (15):56-61
Han Chengpeng (2010) A Cultural Analysis on Slogans. Shanghai: Xuelin Press.
Haugen, E (1970) On the ecology of languages. Talk delivered at a conference at Burg Wartenstein, Austria.
Huang Guowen, Chen Yang (2016) Ecosophy and Ecological Analysis of Discourse. Foreign Language and Literature 32(6): 55-61
Huang Guowen, Zhao Ruihua (2017) On the origin, aims, principles and methodology of eco⁃discourse analysis. Modern Foreign Languages40(05):585-596, 729.
Huang Guowen, Chen Yang (2018) Indeterminacy in the Classification of Ecological Discourse Types. Journal of Beijing International Studies University 1:3-14
Huang Guowen (2018) From Eco-critical Discourse Analysis to Harmonious Discourse Analysis. Foreign Languages in China 15(4): 39-46
Haugen, E (1972) The Ecology of Language: Essays by Einar Haugen (selected and introduced by A. S. Dil). California: Stanford University Press.
Jones RH (2017) Surveillant landscapes. Linguistic Landscapes 3(2): 149–186.
Kim T (2011) Three faces of Chinese modernity: Nationalism, globalization, and science. Social
Semiotics 21(5): 683–697.
Liu S (2011) On the Change of Slogans. Excerpt from Selection and Compilation of Important
Documents since the Founding of the Party (1921-1949), vol. 5. Beijing, China: Central Party Literature Press.
Lu X (1999) An ideological/cultural analysis of political slogans in Communist China. Discourse
& Society 10(4): 487–508.
Marx GT (2016) Windows into the Soul: Surveillance and Society in an Age of High Technology.
Chicago, IL: The University of Chicago Press.
Naess, A. (1996). The shallow and the long range, deep ecology movement. In A. Drengson & Y.
Inoue (Eds.), The deep ecology movement: An introductory anthology (pp. 3–10). Berkeley,
CA: North Atlantic Books.
Naess，A (1973) The Shallow and the Deep，Longrange Ecology Movement: A Summary. Inquiry, (16).
Shankel G (1941) American Mottoes and Slogans. New York: H. W. Wilson.
Shi, Q., Guo, F., 2018. Do people have a negative impression of government on polluted days? Evidence from Chinese Cities. J. Environ. Plan. Manag. 1-21.
Jianlin Song, James Paul Gee (2020) Slogans with Chinese characteristics: The political functions of a discourse form. Discourse & Society 31(2): 201 –217
Stibbe, A (2014) An ecolinguistic approach to critical discourse studies. Critical Discourse Studies 11(1): 117⁃128.
Stibbe, A (2015) Ecolinguistics: Language, Ecology and the Stories We Live By. London: Routledge.
Wang Caibo, Qu Dongmei (2008) Introducing natural concerns and environmental thought into politics. Jilin University Journal Social Sciences Edition 48 (3):146-152
Xu, X., Liu, Y., 2017. Economic growth target management. Econ. Res. J.07, 18-33.
Zhou Siruo, Xu Jingjing (2017) On the Power and Ideology of China’s Family Planning Slogans. Foreign Language and Literature Research 3 (6):10-20