The Evolution of Craft Beer Industry in Brazil

Journal of Economics and Business

ISSN 2615-3726 (Online)

ISSN 2621-5667 (Print)

Published: 17 December 2018

The Evolution of Craft Beer Industry in Brazil

Dr. Murillo de Oliveira Dias, Davi Falconi

Fundação Getulio Vargas, Brazil

Download Full-Text Pdf

10.31014/aior.1992.01.04.55

Abstract

The present article investigated the craft beer industry in Brazil. Beer id the most consumed alcoholic beverage in Brazil with approximately 14 million kl/year, and Brazil is the third largest beer producer in the world. Almost 98 percent of beer consumption is Brazil is light beer, Pilsen, 3-5 percent alcohol. In the 1980s, craft beers began to produced in increasing scale in North America. In the 2000s, the global trend on changing consumer habits stroke Brazil. From 2002 to 2018, the number of regular craft brewing industries jumped from less than 50 to more than 830. This single case study investigated craft beer activities in the Brazilian market, its challenges, pitfalls, and ultimate performance, since its offspring to the present. Discussion and recommendations for future research complete this article.

References

About Us

The Asian Institute of Research is an online and open-access platform to publish recent research and articles of scholars worldwide. Founded in 2018 and based in Indonesia, the Institute serves as a platform for academics, educators, scholars, and students from Asia and around the world, to connect with one another. The Institute disseminates research that is proven or predicted to be of significant influence for the general public.

Contact Us

Please send all inquiries to the email:

editorial@asianinstituteofresearch.org

Business Address:

5th Floor, Kavling 507, Fajar Graha Pena Tower, Jl. Urip Sumohardjo No.20, Makassar, Indonesia 90234

Copyright © 2018 The Asian Institute of Research. All rights reserved

Stay Connected

  • Instagram - Black Circle
  • Facebook - Black Circle
  • LinkedIn - Black Circle