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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
open access

Published: 28 December 2020

Competitive Intelligence and Corresponding Outcome in a Strategic Management Process: A Review of Literature

Moses Ochieng Obonyo, James M. Kilika

Kenyatta University, Kenya

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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Pages: 1689-1707

Keywords: Competitive Intelligence, Precision for Strategic Action, Firm Performance, Environment Business Factors, Firm Context


The strategic management literature has put a lot of emphasis on the role of intelligence in the strategic management process. However, the available literature has not been thorough in outlining the role and the potential outcome of the deployment of business intelligence. Majority of the researchers have looked at the direct relationship between business intelligence with specific reference to competitive intelligence with performance. The purpose of this paper is to review the extant literature on competitive intelligence so as to highlight its role in the different phases of strategic management process as well as the emerging phenomenon of the adoption of competitive intelligence in a firm. The authors have integrated the extant literature on competitive intelligence with that on strategic management process. The paper reviews extant conceptual, theoretical and empirical literature and raises diverse issues that present a case for a new theoretical model suitable to extend the current understanding of the phenomenon brought about by the deployment of competitive intelligence. The paper raises implications for theory and practice and suggests a theoretical model suitable to guide future research.


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