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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
open access

Published: 26 March 2018

Entrepreneurs Experience and Firm Innovativeness: Multiple Mediation of Attitudinal and Behavioral Competencies

Bernard Nassiuma, Jamin Masinde Masasabi, Denyse Snelder, Anne Nangulu

Moi University (Kenya), Moi University (Kenya), Vrije Universiteit (Netherlands), Moi University (Kenya)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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This study was anchored on a postpositivism paradigm and the Theory of perceived attributes and individual innovativeness, regarding the multiple serial mediations of attitudinal and behavioral competencies in the relationship between the entrepreneurs’ experience and firm innovativeness. To test the hypothesized relationship a cross-sectional design and qualitative approach were employed. The study drew on a sample of 698 Micro and Small-scale entrepreneurs in Western Kenya. Questionnaires were the main data collection tools. Results indicate that entrepreneurial attitudinal and behavioral competencies had a mediating effect on the relationship between the entrepreneurs' experience and firm innovativeness among adult women entrepreneurs while among youth men were partial mediation. The direct effect of entrepreneurial experience on the level of innovativeness was significant for youth respondents but not adult women respondents. This study identifies entrepreneurial attitudinal and behavioral competencies as critical inputs for enhancing firm innovativeness hence, appropriate supportive policies and programmes are required.


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