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Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
open access

Published: 18 March 2023

Gaining Consumer Trust through Quality of Information and Interaction: An Empirical Study on Online Shopping

Tety Elida, Eko Sri Margianti, Ari Raharjo

Gunadarma University, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

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Pages: 179-186

Keywords: Consumer Trust, Online Shopping, Web Quality, Shopping Behaviour


The unique characteristics of the online shopping environment generate greater uncertainty and high risk in online purchasing decisions. Therefore, building consumer trust is important in online shopping. This study aims to analyze the influence of information quality, interaction quality, and page design on consumer trust and the influence of trust on purchasing decisions. The five variables were measured using the Likert scale of 1 to 5. The data was collected using an online questionnaire distributed to 270 respondents. This study was analyzed based on the Structural Equation Modelling model using Smart PLS 3.0. The results showed that the quality of information and interaction are influential factors in building consumer trust in online transactions.


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