Shopping Life Style and Fashion Involvement on Buying Interest of Fashion Product with Motivation as Intervening Variable in the High Income Community of Siulak Mukai
top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Economics and Business

Quarterly Reviews

ISSN 2775-9237 (Online)

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, managemet journal
crossref
doi
open access

Published: 29 January 2019

Shopping Life Style and Fashion Involvement on Buying Interest of Fashion Product with Motivation as Intervening Variable in the High Income Community of Siulak Mukai

Kurniati Karim, Anggil Nopra Lova, Indra Budaya, Poni Yanita, Mauledy Ahmad

STIE Sakti Alam Kerinci, Indonesia

asian institute research, jeb, journal of economics and business, economics journal, accunting journal, business journal, management journal

Download Full-Text Pdf

doi

10.31014/aior.1992.02.01.62

​

​

Abstract

This study was aimed to know and explain how the influence of shopping lifestyle and fashion involvement to buying interest through motivation as an intervening variable. This research is quantitative. The sampling method used was purposive sampling with research instruments of questionnaires distributed to respondents by chance who has a high income in Siulak Mukai society. The results showed that both shopping lifestyle and fashion involvement have positive effects on motivation and buying interest, and indirectly also have significant positive influence between shopping lifestyle and fashion involvement to buying interest through motivation as intervening variable based on the testing result of structural equation model (SEM) with AMOS 21.

References

  1. BPS., 2016. Upah Minimum Regional/Provinsi(UMR/UMP) per bulan (dalam rupiah).Dalam https://www.bps.go.id/linkTableDinamis/view/id/917 diakses pada 18 desember 2017.

  2. Febe,Y.S. & Zainul,A., Edy, Y., 2016, pengaruh hedonic motives terhadap shopping lifestyle dan impulse buying survei pada konsumen superindo supermarket yang melakukan impulse buying.  Jurnal Administrasi Bisnis, 37(1),. pp. 97-104.

  3. Ghozali,  2008. Structurral Equation Modelling: Teori, Konsep dan Aplikasi dengan Program AMOS. Penerbit Universitas Diponegoro. Semarang

  4. Japarianto, E dan Sugiharto, S. 2012. Pengaruh Shopping Lifestyle dan Fashion Involment Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya. Jurnal Manajemen Pemasaran, 6(1)., 32-40.

  5. Jessica, S.F.W., 2013. Hubungan Antara Motivasi Dengan Intensi Membeli Pada Konsumen  Tas Branded. Jurnal Ilmiah MUS, 2(2)., 1-10.

  6. Lu Shu, Jane dan Chang, Kai-Ming. 2008. Purchase Of Clothing and It’s Linkage to Family Communication and Life Style Among Young Adults. Journal of  Fashion Marketing and Management (online). Vol.12 No.2, 2008 pp. 147-163. (http:// www.emeraldinsinght.com).

  7. Mbina, P., 2016. Pengaruh pendidikan dan status sosial ekonomi kepala keluarga bagi kesehatan dan lingkungan masyarakat. Jurnal Ilmu Pemerintah dan Sosial Politik UMA, 4(1),. pp. 97-106.

  8. Mandey, J.B.  2013. Jurnal EMBA Vol.1 No.4 Desember 2013, Hal.95-104 “Promosi, Distribusi, Harga Pengaruhnya Terhadap Keputusan Pembelian Rokok Surya Promild”. Universitas  Sam  Ratulangi Manado.

  9. Nandini and Jeevananda. 2012. To Study the Factors of Consumer Involvement in Fashion Clothing in International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064 Impact Factor (2012): 3.358

  10. Rico, S. & Hatane, S. 2013. Analisa Pengaruh Motivasi, Persepsi, Sikap Konsumen Terhadap Keputusan PembelianMobil Daihatsu Xenia di Sidoarjo. Jurnal Manajemen Pemasaran, 1(1)., 1-12.

  11. Sugiyono. 2013, Metode Penelitian Kuantitatif Kualitatif dan R&D . Penerbit Alfabeta, Bandung.

  12. Sutawa, Rachmawati K., A.R. Djoko Purwito. 2015. Analisis Minat Beli Konsumen ditinjau dari penataan Produk dengan Harga Sebagai Variabel Intervining. Media Soerjo, 6(1)., 35-60.

  13. Vikas Gautama and Vikram Sharma. 2018. Materialism, Fashion Involvement, Fashion Innovativeness and Use Innovativeness: Exploring Direct and Indirect Relationships in Theoretical Economics Letters, 2018, 8, 2444-2459 http://www.scirp.org/journal/tel ISSN Online: 2162-2086 ISSN Print: 2162-2078

  14. Wahyuni, Sri dan Pardamean, Jonianto. 2016. Jurnal Studi Manajemen  dan Bisnis Vol.3 No.1 Tahun 2016”Pengaruh Iklan dan Kualitas LayananTerhadap Keputusan  Pembelian  Kartu simpati di Institute Perbanas”. Institute Perbanas Jakarta.

  15. Wibowo, S.F. 2012. Jurnal Riset Manajemen Sains Indonesia (JRMSI)Vol.3 No.1 2012 “Pengaruh Iklan Televisi dan Harga Terhadap Keputusan Pembelian Sabun Lux (survey pada pengunjung mega bekasi hypermall)”. Fakultas Ekonomi Universitas Negeri Jakarta.

  16. Yamit, Zulian. 2005. Manajemen Kualitas Produk dan Jasa. Edisi Pertama, Cetakan  ke-4. Yogyakarta: Penerbit Ekonisia.

bottom of page