Facilitator of Technology Business Incubation Activities Requires the Ability to Run the Role and Function of Public Relations
top of page
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute
Asian Institute of Research, Journal Publication, Journal Academics, Education Journal, Asian Institute

Journal of Social and Political

Sciences

ISSN 2615-3718 (Online)

ISSN 2621-5675 (Print)

asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
asia insitute of research, journal of social and political sciences, jsp, aior, journal publication, humanities journal, social journa
crossref
doi
open access

Published: 18 March 2023

Facilitator of Technology Business Incubation Activities Requires the Ability to Run the Role and Function of Public Relations

Panjianto, Sri Hastjarjo, Ignatius Agung Satyawan

Sebelas Maret University, Indonesia

journal of social and political sciences
pdf download

Download Full-Text Pdf

doi

10.31014/aior.1991.06.01.401

Pages: 142-150

Keywords: Facilitator, Public Relations, Incubation, Tenant, Startup

Abstract

Technology business incubators (TBIs) are designed to help startups or tenants become independent entrepreneurs through a series of integrated services. In this service, the incubator assists tenants through a facilitator who acts as a communication link. Facilitators maintain the quality and quantity of communication between incubators, tenants, and stakeholder partners. This reflects one of the roles and functions of PR in carrying out the role of communication facilitator. This research uses descriptive and comparative qualitative methods with a purposive sampling technique. The research case study was conducted at a government technology business incubator by interviewing facilitators who play a role in the collaboration and incubation functions. The facilitator becomes a conduit for information from the incubator to the tenants so that communication runs smoothly. In addition, the facilitator also facilitates tenants' efforts to build collaborative partnerships with stakeholder partners. The facilitator needs to have the capacity to carry out the role and function of public relations as a communication technician, communication facilitator, and problem-solving facilitator. Technology business incubator assistance is improving thanks to the facilitator's role and function in public relations.

References

  1. Azhary, S., & Kriyantono, R. (2018). Understanding of public relation officer towards transparency and accountability of information in online public relation implementation in public institutions. Journal Pekommas, 3(2), 213. https://doi.org/10.30818/jpkm.2018.2030210

  2. Binsawad, M., Sohaib, O., & Hawryszkiewycz, I. (2019). Factors impacting technology business incubator performance. International Journal of Innovation Management, 23(01), 1950007. https://doi.org/10.1142/s1363919619500075

  3. Bismala, L. Andriany, D. Siregar, G. (2020).  Development strategy analysis of technology business incubator in small medium enterprises accompaniment. Journal of critical reviews, 7(01). https://doi.org/10.31838/jcr.07.01.39

  4. Blanc, M., Ribeiro, J. L., & Anzanello, M. J. (2019). A relational exploratory study of business incubation and smart cities - Findings from Europe. Cities, 88, 48-58. https://doi.org/10.1016/j.cities.2018.12.032

  5. Cahyanto, T. D., Ilyas, A., Suryanto, H., Rusyadi, I. (2015). Kurikulum inkubasi [Incubation curriculum]. Tangerang Selatan: Balai Inkubator teknologi

  6. Purba, B., Banjarnahor, A. R., Kurniullah A. Z., Handiman, U. T., Setiawan, Y. B., Hastuti, P., Ismail, M., Tanjung, R., Hana, K. F., Fachruddin, S., Jamaluddin. (2020). Pengantar Ilmu Komunikasi [Introduction to Communication Studies], Medan: Yayasan Kita Menulis.

  7. Cutlip, Allen H., Center, Glen M. Broom. (2006). Effective Public Relations 9th Edition. Jakarta: Kencana Perdana Media Group.

  8. David-West, O., Umukoro, I. O., & Onuoha, R. O. (2018). Platforms in sub-Saharan Africa: Startup models and the role of business incubation. Journal of Intellectual Capital, 19(3), 581-616. https://doi.org/10.1108/jic-12-2016-0134

  9. Dutta, M. J., & Elers, S. (2020). Public relations, indigeneity and colonization: Indigenous resistance as dialogic anchor. Public Relations Review, 46(1), 101852. https://doi.org/10.1016/j.pubrev.2019.101852

  10. Grunig, J., Dozier, D., Ehling, W. (1992). Excellence in public relations and communication management, New Jersey: Lawrence Erlbaum.

  11. Grunig, J.E. (2009). Paradigms of global public relations in an age of digitalisation. PRism, 6(2), 1–19. https://www.prismjournal.org/uploads/1/2/5/6/125661607/v6- no2-a1.pdf.

  12. Hamdani, M., Nelly, A., Santoso, H., Cahyanto, T. D. (2013). Proses Bisnis Inkubator Teknologi [Technology Incubator Business Process]. Tangerang Selatan: Balai Inkubator teknologi

  13. Hallahan, K., Holtzhausen, D., Van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3-35. https://doi.org/10.1080/15531180701285244

  14. Hazleton, V., & Botan, C. H. (2017). The role of theory in public relations. Public Relations Theory, 3-15. https://doi.org/10.4324/9780203812860-1

  15. Johnston, J. (2009). Public relations: theory and practice (3rd ed). Sydney: Allen & Unwin.

  16. Knopp, L. (2012). State of the business incubation industry. Tech. Rep. International Business Innovation Association.

  17. Lamine, W., Mian, S., Fayolle, A., Wright, M., Klofsten, M., & Etzkowitz, H. (2016). Technology business incubation mechanisms and sustainable regional development. The Journal of Technology Transfer, 43(5), 1121-1141. https://doi.org/10.1007/s10961-016-9537-9

  18. Lewis, D., Harper-Anderson, E., & Molnar, L. (2011). Incubating success: Incubation best practices that lead to successful new ventures. Ann Arbor, USA: University of Michigan. Tech. rep., University of Michigan.

  19. Lish, A. D. (2012). Antecedents of business incubator effectiveness: An exploratory study (Publication No. 3511282) [Doctoral dissertation, Nova Southeastern University]. ProQuest Dissertations & Theses Global.

  20. Liu, Y. (2020). The micro-foundations of global business incubation: Stakeholder engagement and strategic entrepreneurial partnerships. Technological Forecasting and Social Change, 161, 120294. https://doi.org/10.1016/j.techfore.2020.120294

  21. Li, C., Cropp, F., Sims, W., & Jin, Y. (2012). Perceived professional standards and roles of public relations in China: Through the lens of Chinese public relations practitioners. Public Relations Review, 38(5), 704-710. https://doi.org/10.1016/j.pubrev.2012.05.001

  22. Muchena, E. (2018). An investigation into the role played by public relations in selected public institutions in Harare, Zimbabwe. The International Journal of Humanities and Social Studies, 6(9), 64–72.

  23. Hillemane, B. S. M, & Satyanarayana, K., (2019). Technology business incubation for start-up generation. International Journal of Entrepreneurial Behavior & Research, 25(7), 1471-1493. https://doi.org/10.1108/ijebr-02-2019-0087

  24. Mikáčová, L., & Gavlaková, P. (2014). The Role of Public Relations in Branding. Procedia - Social and Behavioral Sciences, 110, 832–840. https://doi.org/10.1016/j.sbspro.2013.12.928

  25. Ngondo, M. J., & Klyueva, A., (2020). Exploratory Study of Public Relations Roles in Zimbabwe. Public Relations Review, 46, 101961. https://doi.org/10.1016/j.pubrev.2020.101961

  26. Nye, J. S. (2004). Power in the global information age. New York. NY: Routledge.

  27. Pawito. (2007). Penelitian Komunikasi Kualitatif [Qualitative Communication Research]. LKIS Yogyakarta.

  28. Berger, B. K., & Reber, B. H. (2013). Public Relations and Communication Management, 218-232. https://doi.org/10.4324/9780203079256-20

  29. Rahmadanty, M., Arif, E., Zetra, A. (2019). Fungsi public relations sebagai fasilitator komunikasi menjembatani hubungan antara pemerintah dan masyarakat [The function of public relations as a communication facilitator bridges the relationship between government and society]. Jurnal Ilmu Komunikasi, 9(2), 242-254.

  30. Torun, M., Peconick, L., Sobreiro, V., Kimura, H., & Pique, J. (2018). Assessing business incubation: A review on benchmarking. International Journal of Innovation Studies, 2(3), 91-100. https://doi.org/10.1016/j.ijis.2018.08.002

  31. Winkler, P., & Pleil, T. (2018). Online public relations. In W. Schweiger, & K. Beck (Eds.), Handbuch Online-Kommunikation (pp. 1–27). Wiesbaden: Springer VS. https://doi.org/10.1007/978-3-658-18017-1_18-1.

  32. Xing, Y., Liu, Y., & Cooper, S. C. (2018). Local government as institutional entrepreneur: Public–private collaborative partnerships in fostering regional entrepreneurship. British Journal of Management, 29(4), 670-690. https://doi.org/10.1111/1467-8551.12282

bottom of page