Analysis of Factor Affecting the Selection of Communication Media as a Source of Health Information

Abdul Rozak, Pawito, Mahendra Wijaya, Andre N. Rahmanto

Sebelas Maret University, Indonesia

Public health issues in this decade have encouraged pesantren in Indonesia to adapt to new habits, become more open, and accommodate various media sources for information dissemination. This study aimed to examine the relationship between the socio-cultural environment and the type of pesantren with the selection of media used as a source of public health information. A quantitative approach was used, involving samples from three pesantren in Central Java and Yogyakarta. Data collection methods included questionnaires, direct observation, and structured interviews. Data were analyzed using SPSS 21 with symmetrical measures and chi-square test to determine statistical significance. The results showed a significant relationship between the socio-cultural environment and type of pesantren with the media sources used to obtain public health information. These results highlight the importance of socio-cultural dynamics in shaping information seeking behavior in pesantren, especially in responding to public health challenges and improving health literacy within these institutions.

Article link: https://www.asianinstituteofresearch.org/JSParchives/analysis-of-factor-affecting-the-selection-of-communication-media-as-a-source-of-health-information