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Telling Local Stories: Problems and Paths of Promoting Haining's "Chao Culture" in the Context of Culture and Tourism Integration

Minmin Zheng, Jiali Zhu

Zhejiang University of Finance and Economics Dongfang College, CHina

In the context of the deep integration of culture and tourism, it is urgent to systematically analyze and promote Haining's unique "Chao culture." Through investigation and analysis, it is found that the development of Haining's "Chao culture" faces a number of problems, such as the lack of authenticity of the content, insufficient publicity, unclear target positioning, and irrational allocation of resources. Based on this, three promotion paths are proposed: building a cultural tourism industry chain for large-scale ancient towns, exploring the "Internet +" ancient town model, and building an ecotourism demonstration area with the synergy of multi-party subjects. Through this, we hope to promote the deep integration of Haining Chao culture and tourism, realize the sustainable development of local tourism, and contribute thoughts and solutions to the dissemination and protection of local culture.



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