Visual Communication Strategies in Conveying Laboratory Data by the Klungkung District Public Health Laboratory, Bali Province, to Stakeholders
- AIOR Admin
- Aug 14
- 1 min read
Made Vairagya Yogantari, Ni Wayan Putri Despitasari
Udayana University, Indonesia
Effective laboratory data presentation is crucial for public health decision-making, yet conventional methods employed by the Klungkung District Public Health Laboratory (Labkesmas) still face limitations in accessibility, clarity, and engagement for stakeholders. This research utilizes a qualitative descriptive approach, involving in-depth interviews, observations, and document analysis, to explore visual communication strategies that can overcome these challenges. Findings indicate that the Klungkung District Labkesmas, operating at Level 1, traditionally presents data using lengthy narrative descriptions, standard graphs, and charts, hindering rapid understanding and evidence-based decision-making by stakeholders across various governance levels. To address these limitations, this study proposes a visual communication strategy leveraging visual elements and design principles in infographics, implementable through readily accessible digital platforms like Canva. Infographics can simplify complex health information, making it more accessible to audiences with varying health literacy levels, and enhance the appeal of the conveyed information. Visualizations for case studies such as obstetric complications, tuberculosis prevalence, and safe drinking water quality testing demonstrate how integrated infographics with icons, illustrations, color coding, typography, and spatial layout can improve comprehension and facilitate more timely, evidence-based decisions. This strategy empowers the Klungkung District Public Health Laboratory to enhance the efficiency, clarity, and visual appeal of its public health data dissemination.
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