Dhruba Prasad Subedi, Dilli Ram Bhandari
Tribhuvan University, Nepal
Demographic factors, such as age, gender, marital status, education level, and tenure are the major factors which influence turnover intention of the employees. Turnover intention can lead to increased costs, reduced productivity, and a decline in employee morale. Job satisfaction reduces turnover intention by creating a positive work environment that encourages employees to remain committed to their organization. This study aims to investigate how job satisfaction mediates the relationship between demographic factors and turnover intention in small and medium-sized enterprises in Nepal. To accomplish this objective, data were collected from 391 respondents using a structured questionnaire, which was distributed via a convenience sampling method. The participants consisted of employees representing from various departments, including sales and marketing, technical and production, administration, and management. Data analysis was conducted using Process Macro 4, applying a 95% confidence interval and 5,000 bootstrapping samples. The findings reveal that job satisfaction serves as a complete mediator in the relationship between demographic factors and turnover intention. This study demonstrates that enhancing job satisfaction through financial and non-financial factors can help mitigate turnover intentions across various demographic group. This study further highlighted to tailor retention strategies to different demographic groups, focusing on enhancing job satisfaction to reduce turnover rates.
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