Edutainment in Gaming Culture: Audience Reception of R7 Tatsumaki’s Tutor7 Youtube Tutorials for Mobile Legends

Mohammad Rayhan Apriansyah, Kurniawan Prasetyo, Amir Syafiq Amran

Universitas Mercu Buana, Universiti Utara Malaysia

Mobile gaming culture in Indonesia has evolved into a digital cultural practice that facilitates community interaction, player identity formation, and informal learning through video-sharing platforms. This article analyzes audience reception of Tutor7 playlist on R7 Tatsumaki YouTube channel as an edutainment practice in Mobile Legends culture. The research uses a qualitative approach with a reception analysis design based on Stuart Hall’s encoding/decoding model. Data was collected through in-depth interviews with 10 informants, with purposively selected samples (Mobile Legends players and Tutor7 viewers), which were then analyzed thematically through the stages of reduction, presentation, and conclusion drawing. The findings indicate that audiences perceive Tutor7 as a source of practical and easily transferable strategies to game situations, primarily due to its concise explanations and the creator’s credibility. The entertainment element acts as a bridge that makes the learning process feel easy, but some informants considered the depth of explanations in some episodes limited, positioning Tutor7 as a supplementary resource, not a fully comprehensive learning experience. Strategy implementation is also selective, depending on playing style and match context. Overall, audience reception is concentrated on the position of dominant and negotiation, without any indication of total rejection. This article enriches the study of digital communication by positioning gaming tutorials as cultural texts and platform-based informal learning spaces.

Article link: https://www.asianinstituteofresearch.org/JSParchives/edutainment-in-gaming-culture%3A-audience-reception-of-r7-tatsumaki’s-tutor7-youtube-tutorials-for-mobile-legends