Fera Wulandari Fajrin, Johan Tri Noval Hendrian Tombi, Kandi Kirana Larasati, Ine Ventyrina, Agustina Wati
Universitas Mulawarman, Indonesia
The development of community capacity in information provides consumers with environmental concerns with preferences for certain products, consumers prefer products that contribute to environmental protection, this causes companies to create products that have claims such as environmentally friendly (Go Green), sustainable finance (Sustainable Economy), then some products that adopt several environmentally friendly management systems, such as green branding and green marketing. Behind the products that have these claims, it turns out that they have a background that is irrelevant to the facts in the field, claims of environmentally friendly and "green" movements issued by a company are suspected of being only a form of advertising, promotion, or event as a form of good image built by the company in handling the "green" environment, which causes green consumer confusion, namely the position of consumer ignorance in making decisions to purchase environmentally friendly products, and this gives rise to greenwashing practices.
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