Mukaromah, Pawito, Andre N Rahmanto, Sudarmo
Sebelas Maret University, Indonesia
The study aims to see the various perspectives of the presentation of the story of the heritage tourism area of Kotalama Semarang in Indonesia as a perspective of communication studies. This research uses qualitative methods with data from the storytelling of eight guides at the location from various backgrounds, interviews with stakeholders from government elements, organizational associations and supported by reference books. Data analysis was carried out using the narrative concept of Walter Fisher. The results are that there are four variations of the story: a heritage area with the advantages and technology of historic building construction; the success story of the sugar entrepreneur Oie Tiong Ham who is world-famous; a heritage area with a story of economic conditions in the 18th-20th centuries; Chronology of stories about the area before, during and after imperialism. There is a connection between the perspectives of the story as an exclusive area formed regarding foreign imperialism in Indonesia in the 17th century. The presentation of the story has a structural pattern like a storyteller, paying attention to the situation of the audience; the presentation of the story has coherence with history, interconnected with the stories of other guides. The rationality of the narrative in the story is determined by the coherence and fidelity of the narrative constructed by a group of entities such as historians, academics, government, archival sources. There is an awareness that presenting stories with varying points of view aims to create sustainability for destinations as cultural heritage tourism destinations.
Comments